06-09-2012, 12:10 PM
A STUDY ON CUSTOMER SATISFACTION TOWARDS AAVIN MILK IN SALEM CITY
1AAVIN MILK IN SALEM.doc (Size: 555 KB / Downloads: 160)
SYNOPSIS
This project leads to know the ways and means of improving the sales and market in Aavin milk, Salem. The researcher conducted a study titled "A Customer Satisfaction towards the Aavin milk".
This study includes customers of the Aavin milk. For this study the researcher conducted an interview with 150 customers in Salem, and certain statistical tools were applied.
The Aavin milk concentrates more in prompt delivery milk. This centre is dealing with all kinds of dairy products. It is famous for quality. These are all the factors which esteem the value of the Aavin milk.
SCOPE OF THE STUDY
The project was done with the limit of 150 respondents of a particular area which can be further extended to more respondents from other districts. The same time the project was considered with certain factors in relationship to the customer satisfaction which can be further studied in detail considering the other dimensions also.
RESEARCH METHODOLOGY
Research methodology is a systematic way to solve research problem, it may be understood as a science of studying how research done systematically. This includes geographical area covered, period of study, research design, method of data collection, research instrument and sampling design
CONCLUSION
Aavin milk has a good reputation among the customers so it can be extended to supply rural also. From various respondents the researcher has gathered lot of information's about Aavin Milk’s buying Behaviour. Aavin milk is already enjoying No 1 position in Milk Industry; this gives a positive stand to further strengthen its position. I conclude that "Aavin is the market leader in milk Industry".