08-08-2012, 03:38 PM
A STUDY ON MARKET SURVEY ON THE BRAND EQUITY
Project Report on Market Survey.doc (Size: 360 KB / Downloads: 40)
INTRODUCTION
PROFILE OF THE ORGANISATION GROWTH OF
TEXTILE INDUSTRY
The birth of cotton textile industry can be traced back to the year 1818, When for the first time a mill was started in Calcutta. But its real foundation was laid in Bombay with a mill set up in 1853 under PARSI Management. Early years marked a rapid progress and number of cotton mil1s increased up In Ahemedabad, Sholapur and Nagpur. In 1951 the total number of mills in this Industry was only 378 of which 103 where spinning and 275 were composite Mills.
The number of cotton textile mill increased to 1051 in 1990; of this 770Were spinning mills .and 281 composite mills. The total investment in the fixed assets is 1300 crores. It contributes for about 25% of total exports. In pondicherry, the first spinning mill which started its operation be Desbarsyns de Richement', Governor of French rule at that time in 1827 on the western style. In 1828 Blin and Delbruck are businessmen of France have stared another spinning mill in PondiCherry with a production capacity ofabout700 Kg per day, and provided employment for 225 workers. Thus the organized mill sector provides employment to more than one million people in the country and about l/5th of the total employed in manufacturing industry. Its contribution of government revenue and to export earnings is substantial.
HISTORY OF THE MILL
The pondicherry Co-operative Spinning Mills was registered as co¬operative Society under the pondicherry co-operative societies Act 1972 during the year 1979. This spinning mill is the first type of its kind in its venture in the union territory of Pondicherry. The society has been registered on 28-12-1979, the actual functioning commenced in the year 1984. The factory is situated 22 Kms away from pondicherry in the National Highways 45-A, between Pondicherry and Villupuram in the Village Thirubuvanai.
The foundation stone for the Mill was laid on 10.08.1981 by the then Chief Minister of Pondicherry and the factory was inaugurated by the then his. Excellency T.P. Twari, Lt. Governor of Pondicherry on 16.11.1984. The trial production was made on 12.2.1984 and the Commercial production was started on 19.3.84. The mills Spindale was 25080 only. The Mill has achieved its full spinning capacity in the year 1987.
BUSINESS
• The mill shall purchase the cotton required by spinning.
• The mill shall produce such kinds of cotton yarn and staple fiber yarn as are required by the weaving units, by the weavers in union territory of pondicherry and by others.
• The yam required by the pondicherry state weavers co-operative societies and other primary weavers co-operative societies shall ordinarily be supplied by the mills.
• The Board of director may appoint necessary agent brokers etc on such terms and may be agreed upon for canvassing order.
FUNCTION OF THE MILL
The Pondicherry co-operative spinning mill is running with 3shifts. The production process is non – stop. The first shift timing is from 7 00A.M. to 3.30 P.M., The second shift is from 3.30 P.M .to 12.00MID NIGHT .And the third shift is from 12 MID NIGHT to 7.00 A.M. with a half -an- hour break for workers but not for production .Nearly 630 workers are working in the mill.
PRODUCTION WING
The major activity concerned in the mill is production of yarn from raw Cotton. In this mill, the machineries and materials are equipped to produce yarn from the count range 305 to 1005. The Asst. Spinning Master (Maintenance & production) is in charge for the production wing. The supervisors in the production will look after the process of production in different stages.
6 staffs and 540 workers are working in production wing.
QUALITY CONTROL WING
The main responsibility of this wing is to check the quality of yam and quality of raw materials. Asst. Spinning Master (Quality Control) is in charge for this wing. All the incoming raw materials and outgoing yam are checked in quality point of view. In this wing, nearly 10 staffs are working.
ENGINEERING WING
This wing takes care of all electrical equipments and fittings in the organization. It also takes all preventive measures. An Electrical Engineer heads this wing. A group of 21 workers are worked in this department under the control of the Electrical Engineer
MAINTENANCE WING
This wing is functioning under the head of Asst. Spinning Master (maintenance). This wing is taking care of maintenance of all machineries in the mills. This will take measures to maintain the machinery in good working condition. One staff and 68 workers are functioning in this wing.
ACCOUNTS AND FINANCE WING
The finance and accounts wing is playing an important role in this organization. This wing maintains a systematic record of the daily events of business. It also maintains records of all financial transactions to find out the profit or loss during the year, and to know the correct financial status of the mill. All payments and receipts are taken care by this wing. The controller of accounts heads this department and three staffs are working in this department
ADMINISTARATION WING
Administrative manager is in charge for administrative wing. This department carries on purchases, sales stores and other administrative functions 31 staff are working in the wing
All the department (wings)are under the direct control and supervision of the Managing director .the administrative manager and concerned department head shall be consulted by the Managing director in all matters , where ever and when ever deemed necessary and their comment shall be consider while framing a policy decision.
DEFINING THE POPULATIONS
The Population or Universe can be Finite or infinite. The population is said to be finite if it consist of a fixed number of elements so that it is possible to enumerate it in its totality. So In this projects consist of finite population.
SAMPLING PLAN
A sampling plan is a definite design for obtaining a sample from the sampling frame. It refers to the technique or the procedure the researcher would adopt in selecting some sampling units from which inferences about the population is drawn. Sampling design is determined before any data are collected.
Convenient Sampling technique was adopted. In this method the researcher select those units of the population in the sample, which appear convenient to him or the management of the organization where he is conducting research.
CONCLUSION & SUGGESTION
• From this study we found that most of the customer and agent prefer from cone yarn product because it provides quickly finished product.
• Only some of the agent are well-known with the cone yarn product and other customer does not have even the basic awareness about the hank product also those agent who are having the hank product because it gives very slow of finished product while comparing to cone yarn product
• Consumer will switch for the reasons for increase in their purchase ability or income, discounts offered by competitive companies
• Thus the product shows variety seeking buying behaviors among the consumer and hence the brand switching attitude in high. This is unavailable