21-03-2012, 04:31 PM
Public Sector Undertaking (PSU)
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Organisational Structure Vision & of HPCL
1.2.1Vision
• Market leader in growth and profitability.
• Most preferred supplier of quality products at right price and time.
• Delighting the customers by value added services.
• Professional and empowered team for quick response to customers.
1.3 HPCL Businesses
1.3.1 REFINERIES
Without refining, the rich resources of crude petroleum of nature would remain latent. Value-added products from crude petroleum like petrol, diesel, kerosene, liquefied petroleum gas, naphtha and many more products would not be available for growth and development of a nation.
The two coastal refineries at Mumbai and Vishakhapatnam and one joint venture refining facility at Mangalore Refinery & Petrochemicals Limited have been sustaining almost 20% of India’s refining requirements. HPCL refineries upgrade the crude petroleum into many value-added products and over 300 grades of lubricants, specialties and greases. The Lubricating Oils Refinery set up at Mumbai is largest refinery in India.
The refinery produces superior quality lube base oils. The offsite product handling facilities of refineries at Mumbai and Vishakhapatnam has been automated. Projects have been implemented and facilities upgraded to produce green fuels like unleaded petrol and low sulphur diesel.
MARKETING
1.3.2.1 INTERNATIONAL OPERATIONS
At the initial stages, the International Division started out with handling import facilitation for large consumer of Fuel Oils. The divisions also engaged in direct export of lubricating oils to countries like Nepal, Bangladesh, Malaysia, Sri Lanka and Saudi Arabia. In order to expand its operations and tab export market, the Division has started appointing distributors for marketing to lubricating oils & specialty products. Presently, distributors in Nepal, Bangladesh & Sri Lanka are regularly marketing HP Products in these countries and we are actively looking at appointing distributors in Africa & Malaysia. With the rapid changes that are taking place in the Indian Petroleum scenario, the International Division is fast gaining a reputation in the markets. Apart from handling exports of surplus refinery products for HPCL, the International Division has started facilitation of Naphtha exports for the Oil & Natural Gas Commission (ONGC) and is actively seeking new opportunities. HPCL has exported bulk petroleum products such as Naphtha, Fuel Oils and Gasoline mostly to countries in Far East.
1.3.2.2 BULK FUEL & SPECIALITIES
HPCL’s petroleum products cover numerous applications. From automobile, aviation marine and power plant fuels to being used in the manufacture of products such as fertilizers, carbon black, jute, insecticides, cosmetics, edible oil, fabrics compact discs and medicines.