11-04-2012, 03:04 PM
MARKETING STRATEGY
10552013-Coca-Cola-Marketing-Strategies.pdf (Size: 346.2 KB / Downloads: 44)
The Mission Statement of the Coca Cola Company
Our mission statement is to maximize shareowner value over time.
In order to achieve this mission, we must create value for all the constraints we serve,
including our consumers, our customers, our bottlers, and our communities. The Coca Cola
Company creates value by executing comprehensive business strategy guided by six key
beliefs:
1. Consumer demand drives everything we do.
2. Brand Coca Cola is the core of our business
3. We will serve consumers a broad selection of the nonalcoholic ready-to–drink
beverages they want to drink through out the day.
4. We will be the best marketers in the world.
5. We will think and act locally.
6. We will lead as a model corporate citizen.
MARKET SHARE BY AREA:
Coca Cola is the world-renowned soft drink and the company is currently operating through
out the world. The world wide total is about 17.8 billion.
FINANCIAL REPORT:
This company is financially very strong. It is due to the strong finances, the company is still
surviving the ups and down of the business world. The financial report of Coca Cola
Company of the year 2001 and 2000
DIVIDEND AND CASH INVESTMENT PLAN:
The Dividend and Cash Investment Plan permits shareowners of record to reinvest
dividends from Company stock in shares of The Coca-Cola Company. The Plan provides a
convenient, economical and systematic method of acquiring additional shares of our
common stock. All shareowners of record are eligible to participate.
MAJOR COMPETITORS
Consumers firstly decide that they are going to have a soft drink. Then they compete
brands with each other. Like they compete Coke with Pepsi and Sprite with 7up and team
.So the major competitor of Coke is Pepsi.
When they motivate to any other brand or on Coke it’s in instinct basically that based on
messages derive certain feelings.
But Coca Cola thinks in a different way, they believe that RC Cola, new coming AMRAT
Cola, and all juices, even they take water and tea as their competitors.
STRATEGIES OF QUALITY
After Micro and macro analysis Brand “coke” is primarily role
1. Enhance competition moments
2. When people watch cricket
3. Through commercialization
4. Fun time
Though these strategies there could be better understanding and better connection with the
public. These are the “key consumption”.
THREATS FROM COMPETITORS
Threats are well planned. Price is the major threat. When price goes certain beyond the
exact price whether come down or go higher its effects the consumption of soft drink.
Because when the price go higher people go for the substitute of “coke” i.e. Pepsi.
And when price goes down they think that there is must be some thing wrong in it.
In short it all depends on customer’s perception.
CONCLUSION
After thorough research, we come to the conclusion that the marketing strategy of
Coca Cola is working for them and the product is gaining popularity among youth
day by day.