18-08-2012, 12:17 PM
MINISTRY OF TOURISM
MINISTRY OF TOURISM.pptx (Size: 71.02 KB / Downloads: 29)
BENEFITS OF CAMPAIGN
Attracted a lot of tourists from outside the world
Helps in overall development of tourism infrastructure
Positioned India on global tourism map
Encouraged businessmen from international market to participate in trade fairs and exhibitions.
Rate of growth of tourism sector above world average for last few years
Generated huge interests about Indian products globally
SUCCESS
World travel awards received for
Asia’s leading destination
World’s leading Travel Destination Television Commercial
World’s leading responsible Tourism project
Asia’s leading tourism and convention bureau
-Winner of PATA Gold Award for best print Ad campaign and also for best destination Marketing campaign
-Ranked as the ‘Highest Recall Advertisement’ world wide by travel and leisure
-21st Grand Prix Award in Vienna in Austria
-Asian Guild Award for promoting ‘Incredible India’ campaign