08-01-2013, 03:51 PM
AN INTERNSHIP PROGRAMME IN VARUN MARUTI SUZUKI
AN INTERNSHIP.docx (Size: 176.53 KB / Downloads: 84)
COMPANY PROFILE:
INTRODUCTION TO VARUN MOTORS PVT.LTD:
VARUN is one of the authorized dealers of marutisuzuki cars. It is one of the biggest showrooms in twin cities, which is located in Begumpet.
Mr. PRABU KISHOR .M started this showroom in the year of 1993 August 1st. it was started with few employees and very soon it has provided an opportunity to nearly 200 members. It is now with nearly 200 employees. At present varun as few authorized outlets in twin cities – one is in Begumpet and others are in Kukatpally, Banjara hills, Balanagar, Malakpet and this branch’s as got an authorized service centre.
VARUN is providing all kinds of financial support to the customers by which they are not required to go to banks to get the loans. The bank’s executives are available in the showroom to explain the various schemes to the customers. It makes easy for the customers in decision-making process. VARUN has tie-ups with banks such as ICICI, CITI, SBH bank not only banks but it also tie-ups with financial institutions such as sundaram finance and Mahindra finance.
The service centre are providing good quality after-sales-service for their customers, not only that VARUN MOTORS can also providing spare parts for Maruti Suzuki cars for their customers, which have helped them in sales for maruti. They have qualified service engineers who provide good service to the customers. This has been a major asset to the company. The company’s staff has been very sincere in their work and they respect the customers and they satisfy the customers by their work.
Because of this good service, VARUN is able to capture the market easily. The loyalty of the customers of VARUN is very high. The sales of VARUN are 7000 cars per annum. As the sales of the cars increase there is the possibility of increase in customers for the service centres also. Therefore they are focusing very well on various promotional strategies to increase the sales and also the services
Dealership Achievements:
The management practices at Varun complements the pursuit of perfection. The speed of adaptation to change and commitment to growth largely boosted the operational efficiency of the organisation. Varun's Zero Defect approach that has driven it to upgrade its operating systems continuously earned it the 180 certification and No.1 position in the market. Behind the success of Varun Group lies the saga of team work, aggressive marketing, dedication, discipline, higher levels of sensitivity towards customers and excellent HR practices.
Varun's immense focus on service and customer care blitzes the competition whilst its showrooms and workshops are also top notch. For example, Varun's Maruti showroom in Visakhapatnam is the largest showroom in India whilst Varun's workshops are equipped with up to date technology, modern inventory and world class facilities. Our Maruti dealership at Vijayawada is in an outstanding 3S facility.
Awards:
Our practices and performance have made us the largest automobile dealer in A.P and one of the top dealers for Bajaj and Maruti in the country. Below are few of our dealership achievements at the national level.
Varun Motors was awarded Maruti PLATINUM thrice consecutively for the past 3 years in Balanced Scorecard (Platinum award is the highest rated award in Maruti). Adjudged India’s No.1 Maruti dealer in Balanced Scorecard in 2003-2004.
Our very successful best practices like Customer Education Meet, Exclusive Test Drive Team and few other HR practices have been adopted by other dealerships across the nation. Committed customer service got us the ISO 9001-2000 Certification.
Some Of Other Strategies:
At Varun, the management interacts directly with customers, and communication is seen across all levels of management. We keep enough stock for customers to touch, feel and see.
Many innovative and flexible finance schemes are tailor made to make the products easily available to all segments of customers. This is the main reason for highest sales in our outlets and has also raised the affordability levels of customers. We focus more on service than mere sales because we believe in getting back what we sow, and even more.
Varun's philosophy of serving the customer at his door step is the main reason behind its expansion plan of workshops As the Indian economy is a 60% agricultural economy, emphasis is given to rural marketing, mobile showrooms and rural service centres with spares parts back up. Varun also has driving schools. All services are under one roof, for ex: RTA, Insurance, extended warranty, accessories, exchange and true value departments.
Varun Group- Service Statistics:
We are currently servicing 18,000 Bajaj's range of 2- wheeler and 3- wheeler vehicles per month and 5700 Maruti cars per month. Varun Motors has serviced 10, 00,000 Bajaj vehicles and 2, 00,000 Maruti cars till date.
Models:
Maruti introduced the superior 16 * 4 Hypertech engines across the entire Maruti Suzuki range. This new technology harnesses the power of a brainy 16-bit computer to a fuel-efficient 4-valve engine to create optimum engine delivery. This means every Maruti Suzuki owner gets the ideal combination of power and performance from his car.
Our other innovation has been the introduction of Electronic Power Steering (EPS) in select models. This results in better and greater maneuverability. In other words, our cars have become even more pleasurable to drive.
Seamless services across nation:
The customer can get all the services like buying new policy, effecting renewals, endorsements and claims at any Maruti authorized dealer outlet across the dealer network spread all over India. The services cover right from policy issuance to emergency assistance to post accident repairs and claim settlement
.
Faster & Fair Claim settlement:
With Maruti Insurance there are no hassles like Insurance Co. is not giving fair claim settlement. Whatever is payable by standards is admissible by Insurance Co. The customer is not forced to bear the undue differential cost of repair/ replacement.
Easy settlement of claims with no follow-ups:
There would not be any need of the customer's personal involvement with the surveyor or Insurance company, nor would the customer have to worry about salvage disposal in the process of settlement of claims. All this will be taken care of by the dealer.
Repairs at Authorized Dealer workshops:
After an accident, the damaged vehicles are repaired at the Authorized Dealer workshops that are equipped with the best facilities and infrastructure. This would lead to quality repairs with Maruti Genuine spare parts and trained mechanics with Maruti Insurance the customer need not compromise on the quality of repairs and thus health of the car, by going to smaller roadside workshops.
Dealer Assisted towing facility:
Towing assistance would be provided, for getting the vehicle to the dealer workshop, in case of accidents where the vehicle has been rendered immobile. This facility is available free of cost up to Rs 1500/- If the cost incurred for towing is more than Rs1500/- then the excess amount will be borne by the customer. This can be increased should the insured prefer so by paying extra premium at the time of policy issuance.
Easy transfer of No claim bonus:
No matter which Insurance company the customers' vehicle was previously insured with, his no claim bonus earned on previous policy will be easily transferred to Maruti Insurance policy that a customer is buying at the time of renewal.
Instant Policy issuance:
No longer would the customer need to wait for the policy document, which sometimes takes months to get delivered from the Insurance company. With MI, the policy is issued through Internet and it is instantaneous.
Faster refunds and cancellations & Policy Verification:
Maruti Insurance is completely driven by IT systems and thus it is possible to have a faster response time for cancellations and refunds compared to other Insurance companies. At the time of payment of claims also, the policy and premium credit verification is instant. This adds to both Dealer and Customer comfort.