11-02-2013, 01:39 PM
MARKEING STRATEGIES OF BHARTI AIRTEL AND IT’S COMPARISION WITH RELIANCE INFOCOM
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Introduction
“Marketing Strategies of Bharti AIRTEL and its comparison with Reliance Infocom.”
This project is the analysis of the big scale sector of communication. It involves the big scale level provided by Airtel to its customers. The survey was conducted so as to analyze the big scale sector prevailing in the current industry and the improvement that can be made in it.
Before making a study of marketing strategy of Bharti Airtel and Reliance let’s have a look at the brief history of both the companies.
A basic introduction of Airtel with comparison to Reliance Infocom
Bharti Airtel Limited commonly known as Airtel is an Indian telecommunications company Headquartered at New Delhi India. Sunil Mittal founded the Bharti Group. In 1983, Mittal was in an agreement with Germany's Siemens to manufacture push-button telephone models for the Indian market. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. It operates in 20 countries across South Asia, and Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the 3rd largest telecom operator in the world with over 243.336 million customers across 20 countries as of March 2012. It is the largest cellular service provider in India. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the Airtel brand and is headed by Mr. Sunil Bharti Mittal
Back ground
The project is an extensive report on how the Airtel and RelianceCompany markets its strategies and how the company has been able to tackle the present tough competition and how it is coping up with all the allegations against the quality of its products. The report begins with the history of the products and the introduction of the Airtel and Reliance Company. This report also contains the basic marketing strategies that are used by the Airtel and reliance companies for the manufacturing process, technology, production policy, advertising, collaboration, export scenario, future prospect, and government policies. The report includes some of the key salient features of market trend issues.
In today’s world of fierce cut throat competition, it is very essential to only exist but also to excel in the market. Today’s market is enormously more complex. Hence forth to survive in the market, the company not only needs to maximize its profits but also needs to satisfy its customers and should try to build upon from there.