13-02-2013, 11:36 AM
AirAsia
AirAsia.pptx (Size: 2.23 MB / Downloads: 31)
OBJECTIVES
To show the profile of our company i.e. Air Asia.
To know the business strategies and operations of Air Asia by using different strategy models.
To show you the future of Air Asia by SWOT analysis.
To show you some of the future planning with reference to future growth.
CORPORATE PROFILE
It is founded by Malaysian Govt.
Group Chief Executive Officer is Tony Farnandes
Asia's leading airline.
It was established in 1993 with the dream of making flying possible for everyone.
FUTURE PLANNING
To maintain the high level of profitability.
Act on the prices :
Expensive tickets to be distributed when the demand is high (week-end).
Prices increasing according to the demand.
Cheap tickets available during the middle of the week.
Act on the cost :
Offer more on board services/ products to the passengers.
Taxi booking service
Internet WIFI access on board
Place advertisings on the plane’s cabin
Conclusion
The strategies of Air Asia focus more on the management and access of information rather the creation of irrelevant airline services.
For this reason, Air Asia has developed a unique set of guiding principles - simplicity, cost-efficiency and effectiveness.
Total commitment to these principles makes the airline services of Air Asia very user-friendly to its customers.
SWOT analysis of AirAsia with reference to sustainability and future growth shows more opportunities than threats.
AirAsia is fully determined to exploit these opportunities and convert more threats into opportunities for success.