04-12-2012, 01:15 PM
Airline Industry Analysis
Airline Industry.ppt (Size: 160.5 KB / Downloads: 235)
Introduction
Airline Industry analysis using the Porter Competitive Model as a clearly defined industry.
Revisit Business Strategy Model.
Lessons Learned from Consistently Profitable Carriers.
Is American Airlines the right standard for the US industry?
Importance of Information Technology to the Airline Industry.
Consistently Profitable Airlines
Singapore Airlines
Geographic Location, National Strategies, Leadership in IT, Competitive Strategies
Southwest Airlines
Aircraft Utilization, Focus on City Pairs, Point-to-Point Route Structure, Corporate Culture, Cost Savings in Reservation System
American Airlines
Largest airline in the US versus United while also a contender on the international level.
A premium service airline with a hub and stoke route structure.
Has consistently been recognized as an industry leader.
Currently faces the same financial problems as other major carriers.
Faces challenge of dealing with strong unions.
Benefits of Information Systems to American Airlines
Convenience to Customers
Reservation System, Request hotels, car.
Knowledge of Customers
Frequent-Flyer Program: AAdvantage.
Providing a Foundation for Other Systems
Yield-Management System.
Building a Base for Other Businesses
American designed systems for others.
Conclusions
The Airline Industry is a vivid example of the dynamics of the market that it serves.
Shows that establishing strategies dictated by the market is critical.
Once the right strategies have been identified, information systems can play an important supporting role.