13-11-2012, 01:12 PM
B R I TA N N I A I N D U S T R I E S L I M I T E D
annual report 2011.docx (Size: 155.61 KB / Downloads: 34)
21104256_BRITANNIAIndustries_AR2010-11-Ord_001-002.pdf 1 02/07/11 12:17 PMFood – it’s a conversation starter, and very often, the conversation. In dusty school
playgrounds, intimidating boardrooms and overcrowded family functions, it triggers many
a war cry, and quickly also becomes the peace offering. It’s there to celebrate the beginning
and the end of a journey. And everything in between.
Food – it’s on the tip of everyone’s tongue, 24 x 7. And, so is Britannia.
Every day gets off to a healthy-start with the fully loaded Britannia Marie, savoured with
a steaming cup of tea. It’s a great way to rejuvenate not just at dawn but all the way till dusk.
It gets better with a breakfast spread of Britannia milk, cheese, butter and bread, dahi and
parathas or simply Britannia NutriChoice. With over 50% of our
products enriched with vitamins and minerals, Britannia ensures
that breakfast, however quick, is nutritious.
We understand that the fun of snacking lies in
indulging mindlessly anytime, anywhere. That’s why
we’ve mindfully eliminated trans fats from our
portfolio and created sweet and salty snacks that
are baked not fried. For mealtimes, lunch boxes are
packed with carefree indulgence because at Britannia,
we care for the well-being of the entire family.
To make everything as healthy as it is tasty, is the inspiration behind everything
we create. So that food is enjoyed the way it should be - unconditionally.
Food – it isn’t an ingredient in a fun-filled zindagi,
but the recipe. And to it, Britannia adds a little more life.