06-10-2012, 10:53 AM
AGRI MACHINERY GROUP ASSEMBLY PLANT
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THE ESCORTS SYMBOL
The Escorts symbol means more than a seen by the eye. It has been prepared with certain objective in mind and is symbolic in more then one way.
The philosophy behind Escorts and the ‘E’ in the Escorts is “Enterprise”. The Hexagon is a symbol of productivity, precision when interposed as a nut. It symbolizes a craftsmanship, and mending productivity. The sprains superimposed on the Hexagon represent the workers and the people of the Escorts. This forms the letter ‘E’ the first of Escorts a company even on the more changing unveiling the future.
HISTORICAL BACKGROUND
Escorts came into being with a vision and a mission. A vision that led two brothers YUDI NANDA and HARI NANDA to branch out from their family’s prospering transport business and institute ventures that were to become the foundation of ESCORTS Ltd. Escorts agents limited was born at Lahore on 17th Oct, 1944 with YUDI NANDA as managing director and HARI NANDA as the chairman. After that owning to the opportunities lying in the Indian villages Escorts (Agricultural Machines) Ltd., was launched in 1948 with YUDI NANDA as the director. Tragically, he died in an accident in 1952. Then Escorts Agents Ltd. And Escorts (Agricultural Machines) Ltd. Was merged in 1953 to create a single entity Escorts Agents Pvt. Ltd. The company’s incorporation in its present name, Escorts Ltd. was effected on 18th January 1960.
Having initially started with a franchise for vesting house domestic appliances, Escorts has come a long way in manufacturing and marketing a large range of products. It has pioneered farm mechanization in India through import and distribution of agricultural tractors.
THE DECADE AHEAD: 1996-
The Mission is Globalization and the emphasis will be on core sector investments. Escorts is going in for a global network and for mega projects in the 21st century.
ESCORTS: RESTRUCTURING
Escorts Limited is all set to meet the future by drawing on its 50-year equity gained from its inherent strengths, a strong presence in the Core Sector providing complementary product lines and a vast marketing network; combining them with India’s intrinsic cost advantages to become a global source point for high value engineering products.
In order to meet the challenge of the future and to leave an indelible mark on industrial scenario, Escorts has restructured the group along 4 business lines, each headed by an independent CEO. The business groups are as follows:-
1) Agri Machinery Group
2) Construction Equipments
3) Automotive Ancillaries
4) Financial Services
ESCORTS – THE GROUP INFRASTRUCTURE
The flagship of the Escorts group is Escorts Ltd. in the words of Mr. Rajan Nanda. Chairman Escorts Limited., “in the last 50 years Escorts has been more than merely one of India’s largest Engineering Companies. It has been a prime mover on the industrial front; at every stage introducing products and technologies that helped take the country forward in key areas. Today as the nation engages in its most momentous economic transformation ever, we are once again adapting ourselves towards being catalysts for qualitative growth by Engineering Change with a global perspective.”
THE BIRTH OF FARMTRAC
The Escorts Tractors Ltd, (ETL) came in existence as a separate company in 1969, after a collaboration of Escorts Ltd. with R.J.Hampson, executive vice president, Ford Motor Company, USA and Mr. H.P.Nanda, President ETL. The company entered to a capital market with a public-cum-right issue of partly convertible debentures of 40.89 crores.
The Escorts group initiated the business reconstruction exercises in order to strengthen its business in the face of reemerging challenges. New Holland the international partner too was looking for ways to independently pursue its business goals in this country. This lead to an amiable agreement between escorts and Ford Motors to end their joint venture association. Escorts acquired the entire equity stack of its international partner whereby the company is now the subsidiary of Escorts Ltd.
This acquisition has taken its logical conclusion on 1st April 1996 with the emergence of Farmtrac division, which produces Farmtrac tractors with Escorts Ltd. This led to the emergence of Escorts Agri-Machinery Group.
The parting of ways with New Holland also meant saying goodbye to Ford, a brand name that has stood the company in excellent stead over two decades and half. The brand name has also been changed from Ford to Farmtrac and the name of the Md. models Ford 3600, 3610 and 3620 has been changed to Farmtac 50 and Farmtrac 60.
PERFORMANCE MEASUREMENT
Yearly quality objectives business objectives for Plant-II are finalized on yearly basis to achieve the Corporate Business Objective and ensure continual improvement in Quality Management System.
Plant objectives are further sub divided for each PU/Department and key result area are identified for measurement of performance for each process.PU/Department Head Monitors the performance and reviews the actual performance as compared to the objective. Finalizes corrective/preventive action plan to achieve laid down objective on monthly basis for continual improvement.
MANAGEMENT REVIEW
FEEDBACK OF Department review is forwarded to MR as input to management review.Formal management review covering all aspects of review input & output. Agenda in line with ISO 9001:2000 takes place once in six months frequency. The frequency may be increased or decreased based on the level of effective implementation.Head of AMG Plant-II or PU Head authorized by him in his absence conducts Management Review to ensure continued suitability, adequacy and effectiveness of the Quality Management System.All the PU Heads, Departmental Head of Manufacturing Operations of AMG or their nominated representatives attend the Management Review.