30-03-2012, 02:13 PM
BRAND MANAGEMENT PRESENTATION
brand presnt,,,.pptx (Size: 323.67 KB / Downloads: 57)
AUTOMOBILE INDUSTRY IN INDIA
India is the second largest manufacturer of two-wheelers in the world.
India’s automobile sector consists of the passenger cars and utility vehicles, commercial vehicle, two wheelers and tractors segment.
In the two wheelers segment, the sales volumes of Hero Honda, Bajaj Auto and TVS Motors constitute around 80 percent of the total sales
These vehicles failed to make definite market why
underpowered performance, the heavy weight of batteries, which consequently drags the performance even further.
poor driving range per charge of the batteries and inability to offer all the devices that gasoline/diesel powered cars offer.
The industry requires consolidation and proper marketing.
INTRODUCTION
Company is setting up an auto project for manufacturing of an innovative and conceptual product viz Electric scooty and rick.
The project will have great significance in the present day context of increasing pollution due to auto emission.
Its products manufacturing will commence in northern ,eastern and western parts of the Indian market.