01-02-2013, 01:01 PM
BUSINESS RESEARCH: AN INTRODUCTION
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What is Research?
Research is the systematic and scientific process of collecting and analysing information (data) in order to increase our understanding of the phenomenon with which we are concerned or interested.
Research involves three main stages:
planning
data collection
analysis.
What is Research ?
Research is a scientific study of a phenomenon to create new knowledge or to increase existing fund of knowledge.
Scientific Method
The method used in scientific study is usually called as scientific method.
Scientific method lays the confidence in the validity of conclusions.
The analysis and interpretation of empirical evidence (facts from observation or experimentation) to confirm or disprove prior conceptions.
Research means
To students: Write thesis
To professionals: Source of livelihood
To philosophers and thinkers: Outlet for new ideas and insights
To analysts and intellectuals: Generalizations of new theories
What is Social Research?
It is research involving social scientific methods, theories and concepts, which can enhance our understanding of the social processes and problems encountered by individuals and groups in society.
It is conducted by sociologists, psychologists, economists, political scientists and anthropologists.
Social research is a scientific process
It involves the systematic collection of methods to produce knowledge.
It is objective oriented.
It consists of theory and observation.
Sometimes called ‘soft sciences’ because their subject matter (humans) are fluid and hard to measure precisely.
It is an empirical research – i.e. facts are assumed to exist prior to the theories that explain them.