11-12-2012, 04:04 PM
Book Publishing
Book Publishing.pptx (Size: 42.12 KB / Downloads: 25)
Introduction
Publisher’s job is to connect writers to readers, ideas to seekers, knowledge to learners and information to users.
Challenges faced by Book Publishing
Availability of sources like Internet, TV shows
Retail shelf space
Alternative methods of Book Publishing
Print-on-demand and e-books
Reverse supply chain
E-commerce
Promotion
Word of mouth
Public appeal
Promotion of Books at Book Fairs
Branding