23-07-2014, 02:18 PM
Building Your Brand
Building Your Brand.docx (Size: 85.14 KB / Downloads: 21)
Defining Your Message?
Think of building your brand like building a house. You have to have a solid foundation to build a strong stable home and it’s no different for your business. Branding is the foundation of your business and it needs to be solid and strong to build a stable business. It’s important to invest the proper time and resources to get it right the first time.
When people think of branding, they usually think of a logo. However, a logo is only a piece of a company’s overall brand. Your brand should speak about what your company stands for, what differentiates you, as well as how you want people to feel when they encounter your brand. Ultimately, branding conveys the overall personality of your company.
Your brand should drive everything from the look and feel of your marketing materials to how employees answer the phone. The most successful and memorable brands are the ones that have developed a strong brand message and have implemented it consistently throughout every aspect of their business.
A great example is Apple. They have branded themselves as a company that makes high-end, innovative products geared towards a hip, tech-savvy consumer. Everything from their product design, packaging, advertising to their store layout reinforces this idea.
Before you hire someone to create a logo, website or any other marketing materials, it’s vital to determine your brand message. Your brand message not only explains why customers should choose you but if done properly your brand will make them think that you are the only one that can solve their problem.
It’s important as a business owner to define your brand. You can hire someone to help you develop your brand, but you really need to do your homework and answer the following questions yourself. You and only you know the answers. You need to have clarity on who your business is in order to start the branding process.
2 CONSUMER BEHAVIOR Vs DIVERSITY
The primary research done to assess the consumer behaviour towards RTE was done on a verysmall scale and limited to a sample size of just 120. India a diverse nation with gradations inculture and habits may have an impact on the consumer behaviour for RTE products. Thus, theresearch may also be conducted across different cities and locales to reinforce whether or notthere is a relationship between consumer behaviour for RTE products and diversity rather than just profession and income levels.
6.3 GLOBAL SCENARIO Vs INDIAN SCENARIO IN RTE
The project encompasses the differences between two Indian RTE giants ITC Ltd. and MTRfoods. But it would also make sense to compare with a global player like Krafts Foods to assesswhat more could be done and what may not be done by the Indian players to improve their brandimage and etch their mark in the world RTE player rankings
CONCLUSION
The fate of the Indian Food Processing Industry and RTE seems bright due to:
The rapid positive change in Indian demography; increased disposable income; increasedconcerns over Post Harvest Losses; encouraging steps taken by the Indian government toprovide the technological know-how, infrastructure, tax exemptions, export and importregulations.
Aggressive marketing and product development activities undertaken by the processed
foods and RTE market players. Also their collaborative learning from each other‘s
successes and failures enhances the viability and growth of the industry as a whole.