23-08-2012, 10:09 AM
Business Standard
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Published by Business Standard Ltd. (BSL), BSL is majority-owned by the Kotak Mahindra Group, but is run independently through a board of directors.
Business Standard is one of the most respected business dailies in the county and is published in two languages- English and Hindi. It sells 144,000 copies daily in English, mostly to the business and policy-making elite. Its Hindi edition sells 53,000 copies. AC Nielsen’s survey of the upper middle and rich market in India places Business Standard next to The Economic Times in total readership. It is published from 12 centres – Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Lucknow, Pune, Kochi and Bhubaneswar and reaches readers in over 1,000 towns and cities across the country. The Financial Times of London has also taken an equity stake in the publication.
In addition to two newspapers, BSL publishes two monthly magazines (Indian Management and Business Standard Motoring), as well as a quarterly (Asian Management Review). The company also has a books division, which publishes books under the BS Books imprint.
Presentation Transcript
Sterling Institute of Management Studies:
Sterling Institute of Management Studies Presented By: Praveen Naidu Roll No.: C-22 MMS (Marketing) Batch: 2010-2012 Summer Internship Project 2011 “Develop A Plan To Increase Sales Of Business Standard In Corporate Sector & Implement It”
Internal Guide Prof. Seema Laddha:
Internal Guide Prof. Seema Laddha Corporate Guide Mr. Harshal Phadnis & Mr. Jeetendra Yadav Project Duration May’11 to June’11 Location of Work Mumbai & Suburbs Presented To Prof. R.K.Shrivastava Prof. Arjitha Jain
Industry Overview:
Industry Overview Indian Newspaper primarily segmented across 2 categories: English Newspapers Regional/Vernacular Newspapers English newspaper industry fragmented with players having regional focus Deccan Chronicle in Hyderabad Hindustan Times in Delhi Times of India in Mumbai, Hindu in Chennai, Telegraph and Statesman in Kolkata, Deccan Herald in Bangalore, Gujarat Samachar in Ahmedabad.
Business Newspapers in I ndia
Company Profile:
Started in 1975 in Kolkata by Anand Publishers group Business Standard was hived off as a separate company in 1996. Then it was bought by Mumbai-based financial investors led by the Kotak Mahindra Bank, after which began a phase of rapid expansion with the launch of new editions. At present time Business Standard has publication in 12 different cities in India. Company Profile
Mission
“To expand the market share of Business Standard by creating a new market and by taking bites from competitors’ market share.”:
Mission “To expand the market share of Business Standard by creating a new market and by taking bites from competitors’ market share .” Vision: “To stand at a respectful position in this marathon and also keep up with the pace of the changing needs of their valued readers .”