15-05-2014, 11:13 AM
COMMUNICATION – PROCESS & ROLE
COMMUNICATION .ppt (Size: 1.48 MB / Downloads: 28)
One day Samuel Butler (Victorian Novelist) visited his wife on what he believed to be her deathbed:
“ Promise me solemnly, if you find in the world beyond the grave that you can communicate with me - that there is some way in which you can make me aware of your continued existence - promise me solemnly that you will never, never avail yourself of it ”.
She recovered and never, never forgave him.
Why Good Communication Is Good Business ?
In the mid-1990s, the Swedish car manufacturer VOLVO found itself with excessive stocks of green cars. To move them along, the sales and marketing departments began offering attractive special deals, so green cars started to sell.
But nobody had told the manufacturing department about the promotions. It noted the increase in sales, read it as a sign that consumers had started to like green, and ramped up production.“
MODULE CHECKLIST
What is Communication?
Process & Models of Communicaton
Communication Education Today
Forms of Communication
Business Communication
Means & Methods of Communication
Barriers in Communication
COMMUNICATION DEFINED
Communication can be ‘simply’…
the sending of a message from a source to a receiver
Process by which information and feelings are shared by people through an exchange of verbal and non-verbal messages
The successful transmission of information through a common system of symbols, signs, behaviour, speech, writing, or signals
The creation of shared understanding through interaction among two or more agents…
Precondition for communication – Context, purpose
BUSINESS COMMUNICATION
Communication processes initiated with an aim to achieve organizational goals and implement decisions… It’s about understanding how crucial effective communication is in business.
Integrated Business Communication refers to ‘ the process of planning, executing and evaluating unified messages that create stakeholder relationships and build brand recognition
Communication Skills For Managers
Managers as Receivers
Pay attention to what is sent as a message.
Be a good listener: don’t interrupt.
Ask questions to clarify your understanding.
Be empathetic: try to understand what the sender feels.
Understand linguistic styles: different people speak differently.
Speed, tone, pausing all impact communication.
This is particularly true across cultures and managers should expect and plan for this.