19-07-2012, 02:57 PM
CONSUMER PREFERENCES AND SATISFACTION TOWARDS
VARIOUS MOBILE PHONE SERVICE PROVIDERS
CONSUMER PREFERENCES.pdf (Size: 98.86 KB / Downloads: 68)
INTRODUCTION
Exchange of information becomes the
necessity of life to a common man. In the modern world
an individual tends to communicate anything to
everything right from the place where he/she stands.
Even while riding vehicle he / she wants communicate
Consumer Preferences
Consumer preferences is used primarily to
mean to select an option that has the greatest
anticipated value among a number of options by the
consumer in order to satisfy his/her needs or desires.
Preferences indicate choices among neutral or more
valued options available. The preference of the
consumer is the result of their behaviour they show
during searching, purchasing and disposing the
products.
Consumer Satisfaction
Every human being is a consumer of different
produces. If there is no consumer, there is no business.
Therefore, consumer satisfaction is very important to
every business person. The consumer satisfaction after
purchase depends on the product performance in
relation to his/her expectations.
RESEARCH METHODOLOGY
The present research work is limited to study
the consumer preferences and satisfaction towards
various mobile phone service providers in Jodhpur city,
Rajasthan. The research design used for the research
problem in hand is exploratory research which is also
termed as formulative research. The major emphasis
in exploratory research is given on the discovery of
ideas and insights of the research problem.