12-03-2011, 10:14 AM
Submitted By :-
BIPIN SINGH
BIPIN VODAFONE PROJECT.doc (Size: 465 KB / Downloads: 297)
CRITICAL ANALYSIS OF VODAFONE CUSTOMER SATISFACTION SURVEY
Objective:-
This Survey is designed to bring about a sharp understanding of the market potential for telecommunication products. The corporate support to different brands. The study is made to assess and access the consumer desire from versatile angles leading to skim out the potentially of market strengthening Vodafone cellular action plan meeting future target not only this much but it also makes a gesture to assess the current to rest competitors of telecommunication.
The following are the main objectives of this survey:
1. To find out the degree of market potentiality for Idea.
2. To study the present and future needs of mobile along with corporate support to a particular brand of telecommunication connection in comparison to other competitor of telecom.
3. To study the impact of attributes like price quality of connectivity and services etc. for preferring a particular brand of telecommunication connection.
4. To assess the potentiality of respondent as future target customer for Vodafone telecommunication.
RESEARCH METHODOLOGY
METHODS OF COLLECTING DATA:
There are two types of data:
1. Primary data
2. Secondary data.
Primary Data:
The primary data are those which are collected a fresh and for the first time and thus happen to be original in character.
Secondary Data:
In the case of secondary data the nature of data collection work is merely that of complication.
Collection of Primary Data:
1. Observation Method.
2. Interview Method.
3. Through questionnaire.
4. Through schedules.
Collection of Secondary Data:
1. Various Publication of the Central, State and local government.
2. Technical and trade journals.
3. Book magazines and newspapers.
4. Report and publications of various associations connected with business and industry, bank stock exchange etc.
5. Reports prepared by research scholars, universities economists etc. in different field.
Collection of My Secondary Data
In my research study I used only primary data and I collected it through the questionnaire methods, I collected these data from Lucknow.
RESEARCH DESIGN:-
My research was exploratory research so I am discussing only exploratory research design. In exploratory research design hypothesis is developed on the basis of the influencing variables which are available. The main purpose to do research design is to find new ideas for which the researcher must always remain alert. There are three principles stages of exploratory research design.
First Stage: Survey of secondary information sources.
Second Stage: Interview with knowledge persons.
Third Stage: Examination of situation that are analyses
to the problem.
SAMPLING METHODOLOGY
Sampling Technique:
Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot study was done in order to know the accuracy of the Questionnaire. The final Questionnaire was arrived only after certain important changes were done. Thus my sampling came out to be judgmental and convenient
Sample design:-
Lucknow.
Sampling Unit:
The respondents who were asked to fill out questionnaires are the sampling units. These comprise of employees of MNCs, people.
Sample size:
The sample size was restricted to only 100, which comprised of mainly people from different regions of Lucknow due to time constraints.
Sampling Area :
The area of the research was Lucknow, India.