22-05-2012, 02:13 PM
CUSTOMER ACQUISITION AND RETENTION
CUSTOMER ACQUISITION AND RETENTION.ppt (Size: 892.5 KB / Downloads: 43)
Industry Driving factors:
Economic Growth
Govt. Initiatives
Foreign Tourists - 13.5% growth
Bigger share of international tourism pie – increased by 19.56%
Major events in future
Visitor categories:
Business/Work
Leisure/Entertainment
Medical Tourism
Global Hyatt Corporation -
Hyatt brand of hotels
735 hotels and resorts
45 countries
Hyatt Vacation Ownership, Inc.
Major Milestones:
1957 - Purchase of Hyatt House
(LAX Airport)
1967 - World's 1st Atrium Hotel (Hyatt Regency Atlanta)
1969 – 1st International Hotel
(Hyatt Regency Hong Kong)
1990 – 1st Hyatt Hotel in India
(Hyatt Regency Delhi)
Comparisons of the Sub brands in Seoul
Grand Hyatt Seoul
Landmark location
Choice of restaurants
Drama of lobby
Nightlife
Grounds
Recreation