15-10-2012, 02:14 PM
Case analysis Kramer Pharmaceuticals
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Key issues
Bob Marsh is being supervised by six different manager within twelve years, having different attitude, behavior and expectation.
Bob marsh is facing inconvenience in adjusting to the managers expectations.
As the salesmanship job is better evaluated by customer response and sales turnover and most of the time bob performance is good on both of these parameter
Also the appraisal criteria is only on the observation of supervisor whereas client feedback is not considered
Possible reasons
In spite of his good experience, performance he was not promoted which shows there is no carrier development.
He was also being evaluated by inexperience manager.
Suggestions
Origination like kramer pharmaceuticals should have standard method of performance appraisal.
Recognition of his contribution to the organization / carrier growth.
Case of bob should be handled by experienced senior manager.
Specific training program for marsh on planning and organizing.