10-04-2014, 11:21 AM
Case study presentation on food world – market entry strategy
food world.pptx (Size: 95.29 KB / Downloads: 83)
Profile of foodworld
President – pradipta k mohapatra
Company – RPG enterprises
food world Division of spencers
Established – 9 may 1996(food world)
Place – R A Puram (chennai)
Turnover – 210 million(1996-97)
RPG purchased spencers in 1989
Retail market scenario in india in 1991
Population – 846million
¼ of population lived in 3768 towns
remaining 627000 villages
Retail levels
Formal sector
Informal sector
Fair price shops
In 1993 formal retail out lets in india 8.06 million
In 1998 it was about 11.1 million
Estimated 2001 13.6 million
Approximately 30% outlets located in urban 27% dealt with food products
Question& answers
Draw a diagram of retailing decision for food world as given as fig. 1.2 enumerate the key success factors
Using the data in the tables and figures, find out the profitability drivers for food world .what is the difference between the profitability of new and old stores? What are the reasons for this ? What is your suggestion with regard to the number of stores that food world open when it becomes a profitable stores?
Difference between profitability of new and old stores
Facility of the stores
Ambiance of the stores
Variety of products available at the stores
Well connected to the roads
Pricing policies
Marketing strategies
Promotion and offers
Number of stores should open
As the making profit is the main motto of the company it can new start coming up with new stores in cities and get the advantage of Indian retail scenario
This will help in employment generation
As the retail sector is one of the major contributor to the Indian economy this will help in developing India at the global stage