27-09-2013, 03:00 PM
Comparative look on the Exposure to Promotional Tools Public vs. Private
ABSTRACT
The respondents strongly agreed that Private Sector Banks do more advertisement than Public
Sector Banks (3.81). Further, one more aspect, that is very important in the case of services
and especially in financial services i.e. truthfulness, and completeness in advertising. The
respondent‘s looks agree with the statement that the information provided by Public Sector
Banks is more reliable than private sector banks because that is truer and complete (3.62).
Private sector banks are slightly better in catching the awareness of people than Public Sector
Banks in mass media advertising. 69% respondents accepted that they have exposure of
advertising on television and 61% of advertising in newspapers in case of private sector
banks. However in the case of public sector banks it is 66% and 52% respectively.