30-10-2012, 05:39 PM
Comparative study between Pizza
Comparative study.pdf (Size: 742.93 KB / Downloads: 47)
INTRODUCTION
This research is based on service comparison of pizza hut and dominos.
Delivering quality service is of utmost important. This research is based
to test the quality of service and comparison between two pizza Houses.
The fast food industry of India is experiencing phenomenal growth and
is one of the fastest growing sectors in the country, with the compounded
annual growth rates of the market crossing 25%. Further, on the back of
changing and busy lifestyle, fast emerging middle class population and
surging disposable income, the industry will continue to grow at a pace
in coming years. It now accounts for roughly half of all restaurant
revenues in the developed countries and continues to expand there and in
many other industrial countries in the coming years. But some of the
most rapid growth is occurring in the developing world; where it's
radically changing the way people eat. People buy fast food because it's
cheap, easy to prepare, and heavily promoted. This paper aims at
providing information about fast food industry, its trend, reason for its
emergence and several other factors that are responsible for its growth.
Pizza hut
Pizza Hut is one of the flagship brands of Yum! Brands,
Inc., which also has KFC, Taco Bell, A&W and Long John
Silver’s under its umbrella. Pizza Hut is the world’s largest
pizza chain with over 12,500 restaurants across 91
countries.
In India, Pizza Hut has 137 restaurants across 36 cities,
including Delhi, Mumbai, Bangalore, Chennai, Kolkata,
Hyderabad, Pune , and Chandigarh amongst others. Yum!
Dominos
Domino's vision is focused on “Exceptional people on a
mission to be the best pizza delivery company in the
world! ". Domino's is committed to bringing fun and
excitement to the lives of our customers by delivering
delicious pizzas to their doorstep in 30 minutes or less,
and all its strategies are aimed at fulfilling this
commitment towards its large and ever-growing customer
base.
Domino's constantly strives to develop products that suit
the tastes of its customers, thereby bringing out the Wow
effect (the feel good factor). Domino's believes strongly in
the strategy of 'Think local and act regional'. Thus, time
and again Domino's has been innovating toppings
suitable to the taste buds of the local populace and the
Indian market has very well accepted these.
Four Decades Of Experience
The '60s
Domino's Pizza began with one store in Ypsilanti,
Michigan on December 9, 1960. Its owner, Thomas S.
Monaghan, was a 23-year-old student at the University Of
Michigan School Of Architecture who was looking for a
business venture to sponsor his studies. With his brother
James, he bought an existing pizza store called
Dominick's Pizza. He soon found himself absorbed in the
pizza business and immediately began to make
improvements. Although a novice in terms of pizza
making skills and knowledge of the industry, Monaghan
had the self-determination to get the job done and to do
it better than anyone else. What was needed was to
consistently make great pizzas fast and safely deliver
them to the customer's door.
Domino’s Pizza India Limited
Domino's Pizza India Limited (DPIL) is the master
franchisee for India, Srilanka , Bangladesh and Nepal from
Domino’s Pizza International Inc., USA. The company had
been promoted by Mr. Shyam S. Bhartia and Mr. Hari
S.Bhartia of the Jubilant Organosys Group (Formally Vam
Organic Group).
The Company was incorporated in March 1995. The First
Domino's Pizza store in India was opened in January 1996,
at New Delhi and today after nine years Domino's Pizza
India has grown into a countrywide network of over 100
outlets in 27 cities, which includes.
Offering value food
Employing economies of scale, Pizza Hut has made its
offerings more affordable. Its delivery offer of US$ 4.4 for
four personal pan pizzas has been very successful;
helping it grows the business by 25 per cent. They have
recently introduced a range of vegetarian personal pan
pizzas for US$ 1.1. Most Pizza Hut restaurants are located
in the metros and smaller metros. In taking long strides
across the country, Pizza Hut is consolidating its position
by opening more restaurants in the metros where it
already has a presence as well as opening outlets in new
markets.