14-10-2014, 10:31 AM
Abstracts: Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) help company to acquire new customers, retain existing ones and maximize their lifetime value. At this point, close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers. CRM is a sound business strategy to identify the company’s most profitable customers and prospects, and devotes time and attention to expanding account relationships with those customers through individualized marketing, reprising, discretionary decision making, and customized service-all delivered through the various sales channels that the company uses. If the project implement successfully, it provide a better customer service, cross sell products more effectively, help sales staff close deals faster, simplify marketing and sales processes, discover new customers, and increase customer revenues.