27-03-2014, 01:02 PM
Data Quality & Integration in Banking
ABSTRACT
Most companies have an enormous amount of customer data. Even with the best software applications, the quality of customer data decays over time because of the quick rate of change in key identifying elements of customer data. In retail banking the Customer Information File or Customer Information System has been used for years to attempt to link important customer data. However, these systems rely on end users to keep the data clean and linked. This lack of data quality and the complicated nature of customer to customer, customer to account, customer to household, and customer to business relationships leads to a major roadblock in achieving business objectives