27-09-2013, 02:48 PM
E-MARKETING
INTRODUCTION:
Internet marketing, also known as , web marketing, online marketing, search marketing or e-
marketing, is referred to as themarketing (generally promotion) of products or services over
the Internet. iMarketing is used as an abbreviated form for Internet Marketing.
Internet marketing is considered to be broad in scope because it not only refers
to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
Digital customer data and electronic customer relationship management (ECRM) systems are
also often grouped together under internet marketing.
Internet marketing ties together the creative and technical aspects of the Internet, including
design, development, advertising and sales. Internet marketing also refers to the placement of
media along many different stages of the customer engagement cycle through search engine
marketing (SEM),search engine optimization (SEO), banner ads on specific websites, email
marketing, mobile advertising, and Web strategies.
EFFECTS ON INDUSTRIES
The number of banks offering the ability to perform banking tasks over the internet has
increased. Online banking appeals to customers because it is often faster and considered more
convenient than visiting bank branches.
WHY IS IT IMPORTANT
When implemented correctly, the return on investment from eMarketing can far exceed that
of traditional marketing strategies.
Whether you're a "bricks and mortar" business or a concern operating purely online, the
Internet is a force that cannot be ignored. It can be a means to reach literally millions of
people every year. It's at the forefront of a redefinition of way businesses interact with their
customers.
ADVANTAGES
Internet marketing is inexpensive when examining the ratio of cost to the reach of the target
audience.Companies can reach a wide audience for a small fraction of traditional advertising
budgets.The nature of the medium allows consumers to research and to purchase products
and services conveniently. Therefore, businesses have the advantage of appealing to
consumers in a medium that can bring results quickly. The strategy and overall effectiveness
of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
Internet marketers also have the advantage of measuring statistics easily and inexpensively;
almost all aspects of an Internet marketing campaign can be traced, measured, and tested, in
many cases through the use of an ad server. The advertisers can use a variety of methods,
such as pay per impression, pay per click, pay per play, and pay per action. Therefore,
marketers can determine which messages or offerings are more appealing to the audience.
INTERNET MARKETING COMPANY IN INDIA
A rich journey is filled with experiences of all kinds. From stumbling blocks to moments of
exhilaration, from playing successful pioneers in the field to pushing hard to keep our heads
above water, we‘ve seen it all and that too in a short span of 8 years. But even during all these
times, one quality never eluded us, and that was Continuous Learning. We at E2 Solutions
(Internet Marketing Company) believe that there is learning in even the most trivial of
experiences and it is this learning that hones and shapes the future of an organization.
Constant evolution and adaptability have been our forte, may it be Website
Designing , Search Engine Optimization or Social Media Marketing. An organization
designed to excel, what started as a modest venture with a handful of people has now turned
into an intellectual enterprise with a 90-people strong team andwe are rapidly expanding to
become a 200 people organization by the end of 2012. . What is even more commendable is
our burgeoning clientele which has grown at an exceptional rate, much of which is attributed
to the quality of our work in web designing, web application development and search engine
optimization (SEO). The excellent service tradition followed by us and most importantly
word-of-mouth promotions by our clients themselves has helped us grow by leaps and
bounds.
CONCLUSION
Part of the situation assessment is often the analysis of the current e-Business tools and
activities within the organisation. One of them is a website audit aimed at analysing and
detecting any inefficiencies and setting the direction for strategic improvement. Once the
organisation‘s environment is well understood, e-marketers then have an opportunity to
present realistic objectives and provide a path for implementation and evaluation of the
implementation process. Naturally another essential part of the plan is budgeting and budget
allowance for a contingency plan should there be a need to re-evaluate certain aspects of the
e-Marketing plan implementation for unforeseen obstacles.