11-06-2014, 04:26 PM
Factors Influencing Buying Behavior of Piracy Impact to Malaysian
ABSTRACT
A structured questionnaire was used to collect data whereby it was
served as primary data to answer the research questions and objectives planning to find out
the factors that plays a vital role about consumers perception towards pirated products. It can
be identified that the dependent variable is consumer perception on piracy. Where else the
independent variables would be divided to social influence, personality/believe, culture, and
the economy. These are the factors that could influence consumers’ perception on piracy
thereby supporting out dependent variable. Social influence would include susceptibility,
which means an individual might purchase a pirated product merely because his/ her friend
or family members bought the product and introduced it to them.