17-05-2012, 03:29 PM
Food & Beverages Sector
Food & Beverages Sector.ppt (Size: 394.5 KB / Downloads: 54)
The Indian Food Sector : Introduction
India is one of the major food producers in the world
The food sector contributes to about 28 % of India’s GDP
In terms of world ranking India stands :
1st in the production of Cereals, Milk & Livestock population
2nd in producing Fruits & Vegetables
Ranks amongst the top 5 in producing Rice, Wheat, Groundnuts, Tea, Coffee, Tobacco, Spices, Sugar & Oilseeds
Total market for food products Rs. 2,500 Bn.
Of this, processed food Rs. 1,400 Bn.
Poultry Meat : Market Size
The poultry meat processing industry is still in its nascent stage
Around 97 % of poultry meat in India is consumed in the fresh form
Only 3 % or about 23,000 tonnes is processed at present
Western Hatcheries (part of the Venkateswara Group) were the first to set up a poultry processing unit in India (1986)
Top 10 major players contribute for 95 % of total processed poultry meat market
Milk & Dairy Products : Industry Structure
State co-operatives & privately owned Indian companies dominate the liquid milk sector
India has around 70,000 village dairy co-operatives, 22 co-operative dairy federations at state level & 170 milk producer unions at district level
Infant Milk Food, Milk Powder, Whitener, Condensed Milk, Malted Milk Food, Butter, Cheese, Ice Cream and Ghee are the major value added products from the Indian dairy sector
Gujarat Cooperative Milk Marketing Federation Ltd. (Amul) and Nestle are the leading players in the value-added segment
Malted Food & Health Beverages
The Rs. 14.4 billion malted foods market is composed of two segments - brown and white.
Malted beverages with nutritional attributes control around 70% of the total market and energy drinks (brown beverages) account for the rest.
The malted food drink industry is dominated by few players. These include brands such as ' Horlicks, 'Complan' and 'Viva', which are mainly known as white beverages. 'Boost', 'Bournvita', 'Milo' and 'Maltova' on the other hand are classified as brown drink.
The consumption pattern of malted beverages differs according to usage patterns across geographic zones
Beer : An Overview
Market value of Beer industry is estimated at Rs. 22 Bn. (2002-03)
Annual consumption of beer 80 Mn. Cases
Growth rate 8 - 10 % p.a.
United Breweries (UB) is the market leader of Indian brewery industry with around 40 % market share
Based on the content, beer is further classified as :
Mild / Diet Beer ( 5 - 8 % alcohol)
Lager Beer ( 8 - 13 % alcohol)
Strong Beer ( 13 - 14 % alcohol)
Draught Beer ( fresh keg beer)
Fruit Drink Market : Major Players & Brands
Company Brand Products
Parle Agro Frooti, Appy Mango, Apple, Lime, Guava, Pineapple
Godrej Foods Jumpin, Real Mango, Apple, Lime, Guava, Pineapple
Hindustan Grapy Red Grapes, Foods, Litchi etc.
HP Agri HPMC Apple
Mohan Meakins Gold Coin Apple juice
Modern Foods Rasika Mango, Guava
Pepsi Food Slice Mango
NAFEED Nafed Apple, Mango, Guava, pineapple, Orange
MIDCL * NOGA Pineapple Agro
Coca-Cola Mazaa Mango