27-06-2012, 04:46 PM
HUMAN RESOURCE PLANNING
HUMAN RESOURCE PLANNING.doc (Size: 489.5 KB / Downloads: 324)
INTRODUCTION TO THE INDUSTRY:-
BACKGROUND:
3358 crore media house with 10,000- manpower strength & 160 offices all over India has daily newspapers 2 stand-alone weeklies & 1 magazine in 10 states of the country. Bhaskar is the largest read newspaper group in India with 2.97 crore readers. 28% potential of India with Bhaskar markets. The company board consists of Mr. Ramesh Chandra Agarwal, Chairman, Mr.Sudhir Agarwal, Managing Director, and Mr. Girish Agarwal & Mr. Pawan Agarwal, Directors.
Daily newspapers (broadsheets) - Dainik Bhaskar, Divya Bhaskar, Saurashtra Samachar, Prabhat Kiran, DNA & DNA Money.
Weeklies (tabloid) - Divya Bhaskar- New York & Indore editions.
Magazine (Monthly) – Aha! Zindagi – Hindi & Gujrati & Lakshya (New Magazine), ME.
Magazine (Bi-monthly) – Young Bhaskar, Bal Bhaskar.
Magazine (Weekly) – SHE
The group uses latest ERP solution software application product (SAP) to integrate all departments in every editions of newspaper.
LITRATURE REVIEW
Dainik Bhaskar- the fastest growing print media group in the country today, began its journey with a four- page newspaper form Bhopal (MP) in 1958 as one of the business by the family by Late Dwarka Prasad Agarwal, the father of the chairman, Shri Ramesh Chandra Agarwal. Ever since, Dainik Bhaskar launched its edition one after the other in MP. Gwalior in 1967, Indore in 1983, Jabalpur in 1987.
90’s witnessed value addition to its editions after Mr. Ramesh eldest son; Sudhir Agarwal started his involvement in day-to-day operations. Further, launched its edition from Raipur in 1992 followed by Bilaspur in 1993. This was the time when Mr. Ramesh officially inducted Shri Sudhir Agarwal & his younger brother Mr. Girish Agarwal into business. Mr. Sudhir Agarwal had a passion for editorial & Mr. Girish Agarwal preferred to take part into core marketing.
After achieved no. 1 status & strong leadership in 1995 in MP, the group identified Rajasthan as a potential market in December 1996, launched its Jaipur edition with net paid sale of 1,72,933 copies on day one. Jaipur launch of Dainik Bhaskar created a history in the Newspaper Industry, which is now a “Case Study” in the top business school in India. At that point of time the youngest son Shri Pawan Agarwal, after graduating from United States plunged into the business & Dainik Bhaskar took the root of information technology & cable television. In 1997, Dainik Bhaskar launched its Ajmer, Jodhpur & Bikaner editions followed by Udaipur in 1998 & Kota in 1999.
Since 1996, father &sons began transforming the group into a customer centric organization. Keeping this in mind, Dainik Bhaskar launched its Chandigarh edition in mid 2000 adopting “Hinglish” language pattern in editorial contents. Today it is the no. 1 newspaper in Chandigarh, Panchkula, &Mohali. In the same year, Bhaskar entered into Haryana and captured the spillover market by launching its edition in Panipath & Hissar followed by Faridabad edition.
After achieving the leadership position in Hindi- belts, the group entered into the state of Gujarat- a non Hindi market, where local players are formidable. The group launched its Gujarati newspaper, Divya Bhaskar in Ahmadabad in June 2003 is a ‘Case Study’ with IIM-A for its first day net paid sale of 4, 52,000 lakh copies. In 2004 Divya Bhaskar further launched its edition in Surat &Baroda and Rajkot in early 2005. In Sep. 2004, Bhaskar group had taken over another Gujarati newspaper ‘Saurashtra Samachar’ in Bhavnagar- the leading newspaper in Saurashtra region. In just two years Divya Bhaskar has become the no.1 in Ahmadabad, Baroda & Surat in terms of leadership. Also launched its North America edition from New York in May 2004.
After setting many new trends in Hindi & Gujarati market, Bhaskar group, in association with Zee, launched its English newspaper DNA (Daily News & Analysis). In July 2005 with a circulation of 3 lakh + copies per day.
In sep. 2004, the group has also launched a monthly complete Hindi magazine ‘Aha Zindagi’ for positive & good life. Today the magazine enjoys circulation of 1.35 lakh copies with 5.95 lakh readers.
Over a period, the group has diversified its business into Textile, Solvent Extraction, Job Printing, FMCG, and IT & Family entertainment. As of today Bhaskar group is a 4000 crore company.
Principles of Bhaskar group
1) Their actions and thoughts are based on the following principles:
• Entrepreneurship
• Ambition
• Innovation
• Professionalism
2) They are totally professional and committed to a goal. There might be different ideas among them, but they respect these diverse ideas.
3) Their every effort will be focused on progress and entrepreneurship.
4) They give utmost importance to creativity and innovation. They should always endeavor to do anything better than before, it should be special, should be effective and should be done with total commitment.
5) They believe in winning and teamwork. They believe in delivering and always respect those who are capable of implementing every idea.
6) They as an organization are totally committed to employees.
7) They should provide their consumers, what they need or which they require.
8) They would play a positive role in the society, no matter in what medium they would be in.
INTRODUCTION TO THE ORGANIZATION
Diversification of Bhaskar group:
• Textile
• Oil Extraction and Refining
• FMCG
• Cable TV
• Family Entertainment
• Art and Culture
• Event promotion and Retail marketing
• Education
• FM Radio
• Multi Media Desk
• Real Estate
• Shopping Mall
• TEXTILE:
IN 1996, Bhaskar had diversified into textile and set up spinning unit at Mandideep, near Bhopal, Dist. Raisen, MP in the name & style of M/s. Bhaskar Industries Ltd. The business has since grown into an integrated source with spinning, weaving and processing facilities that compare with the best in the world. The plant was awarded the ISO 9002 certificate for total quality control in 2002 and Bhaskar Industries is now a significant player in India’s textile sector.
• OIL EXTRACTION AND REFINNING:
Bhaskar exxols Ltd., Sharda Solvents Ltd.
Solvent extraction and oil processing activity commenced with Soya processing. It now includes edible oil refining and processing of vanaspati ghee as well. Distributed locally Bhaskar oil is now a significant local brand.
• FMCG: Bhaskar Venkatesh:
Engaged in the marketing of salt.
• CABLE TV: Bhaskar Multinet Ltd.:
In Manipur, Indore, Mhow, Mandsaur, Jabalpur, Ajmer & Bhopal cities with 7 mass interest channels. Covers total universe of 12 lakh households (population 50 lakh) and a C&S household population of over 5 lakh. The group is having its own well equipped studio with all modernized equipments. This is the First network in India using digital network.
• FAMILY ENTERTAINMENT :Sun City:
The family entertainment center set up by Bhaskar group at Gwalior situated in the heart of the city, the 15 acre complex is the only recreation center in the town. Sun City brightens visitors experience with a blaze of cheery leisure options including food courts, a shopping mall, virtual and live shows, celebrity shows, adventure rides, boating and 3D cinema.
• ART& CULTURE: Abhivyakti
Abhivyakti is the cultural arm and nonprofit center sponsored by the Bhaskar group. It provides aspiring artists of all age groups with instruction and facilities to develop and project their talent. Abhivyakti functions like an event management organization focused on establishing a platform for artists to learn and perform.
• EDUCATION: The Sanskar valley school, Bhopal:
Bhaskar group has a mission of presenting Bhopal has a quintessential center of education. This zeal and passion conceptualized into founding of “The Sanskar valley school” a co-educational, day boarding cum residential, KG to class XII School. The school is spread over a picturesque area of 37 acres. The school is affiliated to the ICSE board. Bhaskar group is making The Sanskar valley school the destination of choice for all those who care about education.