22-11-2012, 02:38 PM
Handy Kraftz Corp orated Limited
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COMPANY PROFILE
Handy Kraftz incorporated as a limited liability company located in Delhi. The company's major product is a collection of handmade greeting cards consisting of three different product lines. Each card is being designed and assembled with great care by individuals who have an eye for detail. Main objective is to create handmade greeting cards, for every occasion, of unmatched quality, originality, and uniqueness. The company intends to set up a unit in Delhi & generate sales through an online portal.
MANAGEMENT
Management team currently consists of a CEO, a CFO, a CMO, a CIO & a Director of Product Design. Research, business and product development has been completed by CIO, CMO & Director of Product Design. Financial analysis/feasibility has been completed by both the CEO and the CFO; all additional help has come primarily from the advisory board, legal advisors, an academics.
Apurva Aggarwal, CFO
She is an engineering graduate in Computer science & MBA from finance. She has a sound knowledge with regards to technology & financial skills. Both these skills can be appropriately utilized at the end of Online portal maintenance & financial accounting.
Renosh Mathai, CMO
He possesses excellent writing and critical–thinking skills, as well as, a commitment to the challenge of Management, Public Relations, International Business, and Marketing activities. His experience stretches domestically and abroad as he has both lived and traveled internationally, receiving a variety of cultural viewpoints concerning various ethnicities.
Rajat Aggarwal, Director of Product Design
He has the ability to effectively communicate functional concepts to other staff members across all teams and to external clients. He also has the ability to interface well with teams across the organization, including Professional Services, Development, Sales, and Marketing. He has taken initiative to own a problem or concept and has driven to feasible solutions.
Varun, CIO
He is the person responsible for the information technology and computer systems that support enterprise goals. He will be key contributor in formulating strategic goals. He has been involved with analyzing and reworking existing business processes, with identifying and developing the capability to use new tools, and with identifying and exploiting the enterprise's knowledge resources.
THE IDEA
Handmade cards are a means of communication that touch lives, as they distinctly identify thoughts, words, and activities; they comfort, inspire, celebrate, and stir a vast range of emotions. Ours is a business whose motivation is to craft that "special" card with tender hands, so that others might also be able to celebrate those meaningful moments, express their innermost thoughts, and communicate with those they cherish. Greeting cards are one of our culture's foremost tools of communications, and the greeting card industry has a constant and continual need for art and alternative designs.
Newly founded Handy Kraftz incorporated as a limited liability company located in Delhi. The company's major product is a collection of handmade greeting cards consisting of three different product lines. Each card being designed and assembled with great care by individuals who have an eye for detail. Main objective is to create handmade greeting cards, for every occasion, of unmatched quality, originality, and uniqueness. The company intends to set up a unit in Delhi & generate sales through an online portal.
MARKET ANALYSIS
Today, most urban and semi-urban Indians tend to follow international trends where gifts and greeting cards are concerned. Archies is India’s leader in this business with over 50% market share and the competition hardly anywhere in sight. (Source: IndiaInfoline). The country’s social expression industry is valued at about Rs. 500 crore (US$ 111.1million) with the greeting card market estimated to be around Rs. 300 crore (US$ 66.7 million) at retail value. Of this, the organised sector accounts for approximately Rs. 150 crore (US$ 33.3 million) – and Archies greeting cards, projected for fiscal ending March 2012, at Rs. 100 crore (US$ 22.3 million) accounts for a little over half of the organised sector (Source: industry estimates). At 50% of the organised segment market Archies sits comfortably on top of the pyramid. In comparison to the West, however, India is still a growing greeting and gifting market. But it brims with a limitless potential for growth. The per capita consumption of greeting card usage in the US and the UK is between 40 and 50. India’s per capita consumption is minuscule compared to these figures. But Archies is now poised for another mega take-off that will add to its already gigantic dimension in the market. There are 67 company-owned Archies Galleries and ten Stupid Cupid stores across all the major malls and shopping areas in fourteen cities in India. This is in addition to its reach of over 400 franchisees in more than 100 cities.