22-11-2012, 04:37 PM
IMPACT OF PROMOTIONAL ACTIVITIES FOR SELLING HCL PRODUCTS At HCL Info systems Ltd.
IMPACT OF PROMOTIONAL ACTIVITIES FOR SELLING HCL PRODUCTS By Arun Suthar.pdf (Size: 1.28 MB / Downloads: 193)
INTRODUCTION TO THE PROJECT
This chapter explains about the background and states the objectives of the project. The purpose of the study is to determine the impact of promotional activity for selling HCL products in Pune city only.
Promotion is comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. Sales promotion is thus a part of promotion and is restricted to direct inducement on a short term basis services.
The same promotional strategy was applied by HCL to promote their products and boost up its sales. The HCL performed promotional activities like canopy, road shows, EPP, broacher distribution, etc.
In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught. Market research is an efficiency tool in the hands of a marketer that helps him to take changes taking place in the market.
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SCOPE OF THE PROJECT
The scope of the study is limited only to the Pune city.
The main purpose of survey is to throw light towards the promotional activities on the sale of the product.
The promotional activity was restricted only for Pune.
The activities were carried out only at show rooms, road shows and residential areas.
IMPORTANCE OF THE STUDY
This study is important in the sense as we can measure the position of the product after analyzing the data that we have with us. This study also gives an experience to the management student who is doing the research as it is the base of marketing.
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Chapter 2- OBJECTIVES
1. To study the marketing strategies of HCL.
2. To find out the effectiveness of promotional strategies of HCL.
3. To ascertain the impact of promotional activity on purchase decision.
4. To find out the measures to boost up sales.
5. To conduct promotional activity to boost sales of HCL.
6. To analyze the awareness among public about the HCL products.
7. To find out the reasons for low sales of the products.
8. To conduct promotional activity in various places like shopping malls, residential areas, corporate etc.
9. To increase the prescription rate among the respondents by using promotional tools.
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Chapter 3- RESEARCH METHODOLOGY
DEFINITION:
Research refers to „a search for knowledge‟. It can be defined as a scientific and systematic search for pertinent information on a specific topic.
Research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data; making deduction and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis – Clifford Wood.
RESEARCH METHODOLOGY
It is a way to systematically solve the research problem. It may be understood as science of studying how research is done scientifically. In it we study the various steps that are generally adopted by the researcher in studying his research problem along with the logic behind them. In general methodology is an optional framework within which the facts are placed so that the meaning may be seen more clearly. The sources of data shown that designing of a research plan calls for decision on the data sources are research approaches (primary and secondary data) research instruments (observation survey experiment) sampling plan and contact methods (personal interviews).
RESEARCH DESIGN
A research design is the determination and statement of the general research approach or strategy adopted for the particular project. It is the heart of the planning. If the design adheres to the research objectives, it will ensure that the client need will be served.
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Research design is a plan structured and strategies of investigation. It is the arrangement of condition and analysis of data in a manner to combine relevance to the research purpose with economy in procedure.
In order to achieve the objective it was necessary to talk to the customers and public to draws the conclusions regarding the objective.
For visiting the customers and publics to collect the relevant information; a questionnaire has to be designed. The questionnaire was designed in such a manner to achieve the objective of the research.
The sample size taken is 100 customers and publics.
TYPE OF RESEARCH
In this project Descriptive Research has been used.
Descriptive Research:
This is kind of research structure which is concerned with describing the characteristics of the problem. In this way the main purpose of such a research design is to present a descriptive picture about the marketing problem on the basis of actual facts. For this it is important to obtain the complete and actual information about the subjects.