29-05-2012, 11:34 AM
Vodafone
vodaphone.ppt (Size: 2.12 MB / Downloads: 62)
Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 85.82 million customers*.
Over the years, Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected Telecom Company’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most Effective Advertiser of the Year’.
Customer Loyalty & Satisfaction
Loyalty is behavior of the customers.
Satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s/service’s perceived performance or outcome in relation to his or her expectations
Loyal Behaviors
Buying from you.
Buying more from you.
Buying exclusively from you.
Asking you for information.
Paying attention to your information.
Joining your club.
Responding more strongly to your incentives, promotions and so on than other groups of customers.
Notifying your about problems.
Notifying your about successes.
Paying you in time…