09-01-2014, 01:06 PM
IMPACT ON SALES PROMOTION
IMPACT ON SALES.pptx (Size: 100.58 KB / Downloads: 13)
What Is Sales Promotion?
Sales promotion is one of the components of promotion of mix.
It is generally a short term tool used to stimulate immediate increase in demand.
It supplements advertising and facilitates personal selling process.
It is a Promotion tool that offers short-term incentives to encourage customers to purchase, resulting in immediate increases in sales of a product or service.
DEFINITION
Roger A Strang defines “sales promotion is short term incentive to encourage purchase or sale of a product or service”
A.H.R. Delenes “ Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales”
Types of Sales Promotions
Consumer Promotions
Manufacturer to consumer
Trade Promotions
Manufacturer to retailer/wholesaler
Retailer Promotions
Retailer to consumer
Business Promotions
Manufacturer to business buyer
IMPACT ON SALES PROMOTION
Increased sales volume
customer loyalty
Increasing the profitability of the organization
Brand loyalty