18-03-2014, 10:33 AM
Study Of E-Commerce And Its Impact On Consumers
E-Commerce .ppt (Size: 359 KB / Downloads: 14)
OBJECTIVES
To find out the various features of e-commerce.
To identify the expected benefits of using e-commerce.
To understand the various barriers in implementing e-commerce.
To know the various government measures for implementing e-commerce.
INTRODUCTION
E-commerce can be described as:-
(1) transaction between a company and its customers i.e. buying and selling of
goods, services and information (including after-sale service and support)
(2) exchange of structured business information between two or more
companies, e.g. Electronic Data Interchange (EDI); and
(3) internal commerce involving work flow reengineering, product and
service customization, Supply Chain Management (SCM) etc; by using
electronic devices.
Electronic devices used for E-Commerce are – (i) Bar Code Machines, (ii)
Vending Machines, (iii) Telephone & Telegraphs (iv) Fax (v) Television (vi)
Stand alone Computers (vii) Computer Network (viii) Internet, WWW & E-mail.
FINDINGS
Buying goods and services online saves time, offers greater selection, allows for independent research and often saves the consumer money.
Now, with the Internet, we can visit Web sites and at those sites, we can compare rates as well for various products and services being offered.
Price comparisons become far easier
That suggests that the Internet can be a strong price-deflation mechanism: raising the prices is harder when the customers instantly compare them with everyone else’s.
CONCLUSION
The findings demonstrate that electronic commerce is shaping the radical change in the shopping patterns of consumer behavior. Although e-commerce is relatively recent phenomenon, opportunities available are in plenty.
There is a general recognition of the role of electronic commerce in overcoming national, geographical and temporal boundaries to trade, and its role can not be ignored in affecting the lives of consumers.