28-09-2012, 01:30 PM
Introduction to Hospitality Marketing and Sales
Hospitality Marketing.ppt (Size: 248.5 KB / Downloads: 20)
Distinguish marketing from sales and describe the marketing mix.
Explain management’s role in marketing and sales.
Summarize the importance of marketing and sales to hospitality companies, and describe the challenge of hospitality marketing and sales.
Identify trends that affect marketing and sales in the hospitality industry.
Changes Since 1950 Affecting the U.S.
Hospitality Industry
· Population growth
· Longer life span
· Improved incomes
· Increased leisure time
· Expanded highway system
· Development of suburbs
· Increased air travel
· Convention center expansion
Today’s Hospitality Trends
· Globalization
· Consolidation
· Partnership marketing
· Niche marketing and branding
· Technology
· Environmental awareness
· Guest preferences
· Relationship marketing