21-06-2013, 03:55 PM
Kerala Co-operative Milk Marketing Federation Ltd
Kerala Co-operative.pdf (Size: 1.64 MB / Downloads: 310)
OPERATIONS ASSESSMENT
Milk Procurement
During the year 2011-12 averaged 7,82,352 litres per day representing an increase of
16.24% over 6,73,030 litres per day of the previous year. The increase in procurement
shows healthy trends and the farmer’s confidence in their produce. The average milk
procured per day during the last two financial years is given below
MILK SALES
The growth in sales has been impressive showing the consumers’ continued confidence
in our brand. The average sale during the year was 11,75,561 litres showing an increase
of 6.96% over the previous year. This growth is quite impressive compared with the
2.55% growth achieved in the previous year. The gap between supply and demand
was bridged by import of milk from Karnataka; MMPO registered private Dairies and
purchase of skimmed milk powder (SMP).
MILK PRODUCTS
Our organization has always emphasized its preference for reaching consumers with
fresh and quality products. It has always recognized the importance of an efficient
distribution structure that delivers these products from factory to consumers in the
shortest time.
GOVERNMENT OF INDIA SPONSORED SCHEMES
The Government of India has funded various schemes like Strengthening Infrastructure
for Quality and Clean Milk Production (SIQ & CMP), Integrated Dairy Development
Programme (IDDP), Idukki and Kuttanad packages. The Regional unions of the
Federation in their operational areas are implementing these schemes.
The IDDP encompass support for new and revived Societies, subsidy for purchase of milk
can, establishment of Automatic Milk Collection Units, grant for milk testing chemicals,
subsidy for demonstration plots, subsidy for cattle shed flooring, training support for
Union Staff, DCS Staff, AH Promoters & Management Committee Members, support for
farmers for induction programme and training on Dairy Animal Management.
The SIQ & CMP programme encompass farmers’ Training on clean milk production,
support for establishment of bulk milk cooling facility with accessories, purchase of
detergents, anti septic solution and muslin cloth, support for strengthening lab facilities
for MCPs, dairies and BMC societies, support for purchase of SS Utensils for DCS etc.
UNITS UNDER KCMMF:
CENTRAL PRODUCTS DAIRY (CPD), ALAPPUZHA
Central Products Dairy (CPD) located at Punnapra, near Alappuzha was established as a
facility for the manufacture of value added products. Products like Mango drink, both in
tetra pack (custom packed) and pet bottle, Packaged Drinking Water (custom packed),
Dairy Whitener, Peda etc are manufactured and sold from CPD. The sale of Milma Plus,
a flavored milk drink in five flavors has also become an attractive product and its sale
has also increased considerably. There was no restriction in sale of milk during 2011-
12, as required quantity milk was made available according to the sale volume. CPD
produces ghee in two brands – Milma and Samrudhi. The ghee and Dairy Whitener
sale showed a remarkable improvement during 2011-12 compared to previous year. The
annual turnover of CPD was higher by 11% than budgeted during 2011-12 and generated
a profit of Rs.49.31 lakhs in 2011-12.
CATTLE FEED PLANT, PATTANAKKAD & MALAMPUZHA
The Cattle Feed Plants under KCMMF, one at Pattanakkad and the other at
Malampuzha produce good quality pellet feed. Each plant has capacity of 300 MT
per day. The feed is distributed through primary co-operative societies, dealer
networks and Government departments, engaged in animal husbandry activities.
The farmers have great acceptance for Milma cattle feed which is perceived from
the increasing market share. Determined efforts were taken to supply quality
feed for milk production during the year 2011-12. APCOS are provided with sales
discounts as well as incentives. Supplying good quality cattle feed by Milma at
reasonable price acts as a control device in the market for the competitors to
maintain the quality and price of their feed which ultimately benefits the dairy
farmers. Mineral Mixture is also produced at Cattle Feed Plant Malampuzha and
also distributed through our existing network.