05-12-2012, 06:43 PM
Kfc in India: Ethical Issues
Kfc in India.pptx (Size: 181.26 KB / Downloads: 62)
Introduction
KFC is the world’s most popular chicken restaurant chain.
Founder-by Colonel Harland Sanders .
KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world.
KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world.
109 countries and territories around the world.
Every day, more than 12 million customers are served at KFC restaurants.
KFC’s Entry in INDIA
KFC was the first fast food multinational to enter INDIA , after the economic liberalization policy of the Indian Govt. in early 1990s.
KFC received permission to open 30 new outlets across the country & Opened first fast food outlet in Bangalore in June 1995 by targeting upper middle class population.
PepsiCo planned to open 60 KFC and Pizza Hut outlets in next 7 yrs in the country.
Issues
Understand the significance of cultural, economic and regulatory issues while establishing business in a foreign country
» Examine the reasons for protests of PETA(People for Ethical Treatment of Animals).
»political issue
Problems for KFC
Protests by farmers led by the Karnataka Rajya Ryote Sangha(KRRS) & the farmers leader was Nanjundaswamy who used the term ‘junk food’ against KFC.
Protests by cultural & Economic activists.
Protests by PETA in the late 1990s.
Support of celebrities in against of KFC