08-10-2012, 05:10 PM
Ben & Jerry’s - DREAM TEAM
Ben & Jerry--s Presentation.ppt (Size: 1.5 MB / Downloads: 136)
Ben & Jerry’s History
Ben Cohen and Jerry Greenfield in May of 1978 in renovated gas station
Homemade ice cream scoop shops
430 shops in US
150 shops internationally
Known for popular ice cream flavors
Firm Selection
30th Street Station Franchise
Newly opened: October 2006
Offer diverse product line: ice cream, smoothies, sundaes, and new fudge line
Reasons for selection
Opportunity to create advertisement campaign
Easy access to resources needed due to team member employment
Manager Interview
Jim Wardwell, Co-Owner and Manager
Question Topics
Product Line
Current Ad Campaigns
Target Market
Competition
SWOT analysis
Customer Interview
Strengths
Array of flavors
Weakness
Grab & Go
Customer Service
Opportunity
Placement of Advertisements
Threat
Lack of Advertising
Recommendations
Focus of Advertisement
Target Surrounding Businesses
Utilize Sales Promotion
Create Unique In-Store Experience