25-06-2012, 01:09 PM
Marketing Education
Marketing Education.ppt (Size: 50 KB / Downloads: 188)
Mission of Marketing Education
The Mission of Marketing Education is to enable students to understand and apply marketing, management, and entrepreneurial principles; to make rational economic decisions; and to exhibit social responsibility in a global economy.
The Marketing Education Curriculum should:
Encourage students to think critically.
Stress the integration of and articulation with academics.
Be sequenced so that broad-based understandings and skills provide a foundation to support advanced study of marketing.
Stress the importance of interpersonal skills in diverse societies.
Marketing Functions
Functions relate to actual practices. The seven functions are:
Distribution
Financing
Marketing-Information Management
Pricing
Product/Service Management
Promotion
Selling
Marketing Continuum K-16
Basic Academics integrated with Career Awareness and Career Exploration
Advanced Academics integrated with:
Marketing Foundations
Related Business Skills
Marketing Functions
Marketing Specialization
Marketing-Information Management
Determine the need for marketing information.
Analyze the environments in which businesses operate.
Demonstrate procedures for gathering marketing information using technology.
Marketing Education Curriculum Planning Guide
The complete list of performance indicators for the Foundations and the Functions can be found in the national “Marketing Education Curriculum Planning Guide.”
If you do not have it on disk I need to send it to you.