28-11-2012, 04:07 PM
MARKETING STRATEGIES OF AIRTEL
MARKETING STRATEGIES OF AIRTEL.pdf (Size: 535.14 KB / Downloads: 93)
TELECOMMUNICATION MARKET IN INDIA
The Indian telecommunications Network with 250m telephone
connections is the fifth largest in the world and is the second
largest among the emerging economies of Asia. Today it is the
fastest growing market in the world and represents unique
opportunities for UK companies in the stagnant global scenario.
Tele-density, which was languishing at 2% in 1999, has shown an
impressive jump to 9.5% in 2006 and 10.5% in 2007 and is set to
increase to 20% in the next five years beating the Govt. target
by three years. Accordingly, India requires incremental
investments of USD 20-25 bln for the next five years.
INDIAN CELLULAR MARKET
The Bharti Group, which operates in 23 circles, continues to be
the country's largest cellular operator, with 50 lakh subscribers.
BSNL, which operates in 22 circles, has a subscriber base of 37
lakh subscribers. Thus BSNL stands second largest cellular
operator in terms of subscriber base at the end of the fiscal
ending March 31, 2007, displacing Vodafone from the second
position.
India fastest growing GSM mart
India is expected to have 145 million GSM (global system for
mobile communications) customers by 2007-08 compared to 26
million subscribers as on March 2005, according to the Global
Mobile Suppliers Association. "For GSM, India is a success story.
It is one of the fastest growing markets with its subscriber base
doubling in 2005. At this pace, the target of 150 million
subscribers by 2007-2008 is definitely achievable," Alan Hadden,
president of GSA, said at a news conference in New Delhi.
Globally, the GSM market reached 1 billion users in February
2005, he said, adding GSM accounted for 80 per cent of the new
subscriber growth in 2005."
India’s GSM mobile firms’ revenue up 30 pct
India’s private telecoms firms offering GSM-based mobile
services reported a 24 percent rise in revenue in the year to
March 2007 but said future growth rates could slow because of
heavy taxes on the nascent industry. Although India’s mobile
sector is the world’s fastest growing major wireless market, it is
amongst the highest taxed industries in the country. Mobile
carriers pay as much as 25 percent of their revenue as licence
fee, spectrum charges and other taxes.