07-08-2012, 11:41 AM
MBA – Retail Semester End Examination
Design Management.pdf (Size: 432.16 KB / Downloads: 44)
1. What do you understand by ‘Prototyping’ and why is it considered as an important part of design management? Illustrate any 1 case each where the organization has successfully used prototyping as a part and parcel of their new product/service and 1 case where despite prototyping, the product/service has failed in the market?
2. Explain what do you understand by blueprinting along with the elements that are used in shaping a service design? Develop a service design for a luxury airlines emphasizing on the generic approaches that can enhance the overall experience of the customers?
3. Explain the difference between service design and service methodology? Explain all the phases of the design process in detail with the help of relevant examples?
4. For an entrepreneur, designing a business plan is the most crucial task. Explain the most important constituents of a business plan? Design a business plan for a manufacturing organization who wants to foray in the retailing sector in apparels?
5. Why is lateral thinking considered as an important part of design? Explain the various techniques utilized in lateral thinking with their advantages and disadvantages?
6. Explain different types of store layouts in detail with the help of suitable examples? Design a layout for an elite class department store stating its planogram and circulation plan
7. Explain the correlation between design management, innovation and entrepreneurship? How can design and innovation assist an organization in different phases of new product development?