22-05-2012, 01:20 PM
Mahindra & Mahindra Limited
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Introduction about the company
Mahindra & Mahindra Limited (BSE: 500520) is part of the Indian Industrial Conglomerate Mahindra Group based in Mumbai.
The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.
Now, with the Mahindra brothers as the whole sole of the company, its name was changed to Mahindra & Mahindra in 1948.
Background of the company
Initially set up to manufacture general-purpose utility vehicles, Mahindra & Mahindra (M&M) was first known for assembly under license of the iconic Willys Jeep in India.
M&M introduced Jeeps to India and in no time they established themselves as the Jeep manufacturers of India
The company later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors, rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market presence.
At present, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio
MISSION
To create India's largest automobile and automobile-related products distribution network by providing dealers and customers with the largest choice of unique world-class products and services.
Automobiles
Automobiles speaks the genesis of Mahindra as an entity.
Mahindra is rated as a premier market leader in the world of utility vehicles(including 3 wheelers). Also rules the road of grade cars like SCORPIO & BOLERO, with a new launch MAHINDRA RENAULT LOGAN(a passenger car)
Trade & finance
Mahindra finance delicately claims to be one of the largest non banking finance company with an asset curve of Rs.5000 cr.
Specialized with a domain knowledge in import and export of commodities ,domestic trading , marketing & distribution services.
Also diversified itself into life & non-life insurance retail sectors.