17-01-2014, 11:57 AM
A STUDY ON CUSTOMER SATISFACTION IN THE PONDICHERRY CO-OPERATIVE MILK PRODUCER’S UNION LTD PUDUCHERRY
CUSTOMER SATISFACTION .doc (Size: 662 KB / Downloads: 15)
INTRODUCTION
PROFILE OF THE COMPANY
ORIGIN AND GROWTH
History tells us that Ponlait came to existence as Pondicherry Milk Supply Society registered as 1st Co-operative Society in the Union Territory of Pondicherry on 07-02-1955. Started in a tiny shed its primary objective and focus was to supply milk to the urban consumers
As time passed the supply society has diversified its activity from consumer to producers, and concentrated in increasing the milk production by giving various assistance / incentives to the milk-producing farmers.
QUALITY ASSURANCE BY MAKING PROPER MILK TESTING IN LABORATORY AT DAIRY
Since the milk is highly perishable commodity, proper care is taken to maintain quality of the milk right from the point of production to the point of consumption. At the village level, the milk poured by the individual member producer are tested at the primary society.
The milk tested for the quality at society level reaches the Dairy Plant. The raw milk is tested organoleptically at the Dairy reception dock for its quality and then the individual society sample are tested for its fat content and other microbial standards.
Apart form this, the processed milk is sampled at every point of storage during the process and proper care is taken to maintain quality standards.
Finally the different varieties of milk are graded and kept ready for packing to the consumers. The pouched milk samples are randomly taken and tested for its shelf life after dispatch of the consumers. Presently the milk is dispatched to the market at 5 degree centigrade in three varieties viz Toned milk 3.0% Fat 8.5% SNF, Standardised milk 4.5% Fat 8.5% SNF and the Premium milk 5.0% Fat 9.0% SNF. (SNF- Solids Not Fat)
Day in and Day out maintaining the quality of milk receives the top priority.
CONCLUSION
Consumer are satisfied with the ponlait for its Quality, price .Their is shortage of milk booth. So the Company has increased the milk booth. So that he customer can able to get the milk easily from the milk booth. The demand in the market is more for Ponlait milk. So that the puducherry government should take a step to give a subsidiary for the cattle owners. So that the demand for the milk in the market can be increased by this way.