19-12-2012, 04:02 PM
Marketing Strategies of Britannia
Marketing Strategies of Britannia.pptx (Size: 960.84 KB / Downloads: 27)
Marketing Environment
Quality
It refers to features of a product that allow it to meet customers’ expectations.
To ensure good quality,
Quality raw materials
Quality production process
Quality design
Through these stages Britannia Good Day adds value.
Britannia uses many processes to achieve quality. It uses quality assurance, control and total quality management to make sure that its quality standards are met. All of these quality processes tie in together.
Pricing objective:
Market Share Maximization.
Price Wars.
New Product in Company’s Product Line.