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Maruti Suzuki India Limited, commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki.Maruti was incorporated in 1981 as a government company. They started production in December 1983 with collaboration of Suzuki of Japan. Initially Suzuki had 26% equity which has since increased to 40%.
PRODUCT RANGE OF MARUTI SUZUKI INCLUDES
It offer full range of cars– from entry level Maruti 800 & Alto to stylish hatchback Ritz, A star, Swift, Wagon R, and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara.
1. Maruti 800
2. Alto
3. Omni
4. Gypsy
5. Zen Estilo
6. Wagon R
7. Versa
8. A– Star
9. Ritz
10. SX4
11. Dzire
12. Grand Vitara
. LIFE AT MSIL
The company that leads the Indian auto industry and defines the way India drives rides on the quality and competence of its people. It’s a great place to discover all that you can be and maximize your potential.
From a genuinely equal opportunity work culture, a sense of team spirit that goes right down to a common lunchroom, to a feeling of oneness as senior managers and their teams sit together in an open, wall-free environment, this is an uncommon place to work and excel.
MARUTI is fast and flexible, resilient and responsive, as they’ll as decisive and responsible. It is a place where your voice will be heard & valued.
Their people make them a company ready to meet the challenges of the dynamic auto market. They value discipline and punctuality, and obsess over maintaining a safe & healthy work environment.They like people who have an obsession to delight customers, and they leave them free to take decisions in complex situations.
MARUTIANS
1. Innovation
2. Dedication
3. Responsibility
4. Ownership.
These are the virtues that connect a Marutian to the organization. Maruti Suzuki offers a unique opportunity for professional and personal growth as part of a multi-faceted organization where all work as one. To most Marutians, their colleagues have been part of an extended family.
With mix of generations and nationalities working together as one team, they provide the perfect balance of energy, experience and exposure. At Maruti Suzuki, while excellence is an integral part of our work culture, they are steadfast in an ethical approach in all its dimensions.
OCCUPATIONAL AND HEALTH POLICY
Maruti Suzuki India Limited (MSIL) is committed to ensure a safe and healthy working environment for all employees, visitors, contractors, vendors and persons present at MSIL sites by prevention of work related injuries and illness.
To meet the responsibilities, they are maintaining a safe working environment and have an Occupational Health and Safety Management System (OHSMS) in place to:
1. Manage Risks – by identifying all workplace hazards, undertaking assessments, internal & external audits, and taking all necessary actions for prevention & control of injury, ill-health, loss or damage by following safe work practices in operations as theyll as while procuring new plant, machinery & equipment.
2. Comply with legal and other obligations – by ensuring that our business is managed in accordance with relevant occupational health and safety legislations, standards and MSIL occupational health and safety policies & procedures.
3. Establish targets and review mechanism - They shall manage our obligations using coordinated occupational health and safety plans for each area and site, with challenging targets to measure progress
Strengths
1. Maruti Suzuki is in a leadership position in the market with a market share of 48.74
2. Major strength of Maruti Suzuki is having largest network of dealers and after sales service centers in the country.
3. Good promotional strategy is adopted by Maruti Suzuki to transfer its thoughts to the people about its products.
4. Maruti Suzuki recorded highest number of domestic sales with 9,66,447 units from 7,65,533 units in the previous fiscal. It recently attained the 10million domestic sales mark.
5. Strong Brand Value and Loyal Customer Base are big strengths forMaruti Suzuki
6. There are around 15 vehicles in Maruti Product portfolio. Has good product lines with good fuel efficiency like Maruti Swift, Diesel, Alto etc
7. Alto still beats the small car segment with highest number of sales
8. Maruti Suzuki is the first automobile company to start second hand vehicle sales through its True-value entity.
9. Maruti Suzuki has good market share and hence it’s after sales service is a major revenue contributor.
Weaknesses
1. Low interior quality inside the cars when compared to quality players like Hyundai and other new foreign players like Volkswagen,Nissan etc.
2. Government intervention due to having share in Maruti Suzuki.
3. Younger generations started getting a great affinity towards new foreign brands
4. The management and the company’s labor unions are not in good terms. The recent strikes of the employees have slowed down production and in turn affecting sales.
5. Maruti hasn’t proved itself in SUV segment like other players.
Opportunities
1. Maruti Suzuki can start R&D on electric cars for a much better substitute of the fuel.
2. Maruti’s cervo 600 has a huge potential in tapping the middle class segment and act as a strong threat to Nano
3. New DZire from Maruti will capture the market share and expected to create the same magic as Maruti Esteem(currently not available)
4. Export capacity of the company is giving new hopes in American and UK markets
5. Economic growth of the country is constantly increasing and the government is working hard to increase the GDP to double digit.
Threats
1. Maruti Suzuki recently faced a decline in market share from its 50.09% to 48.09 % in the previous year(2011)
2. Major players like Maruti Suzuki, Hyundai, Tata has lost its market share due to many small players like Volkswagen- polo. Ford has shown a considerable increase in market share due to its Figo.
3. Tata Motors recent launches like Nano 2012, Indigo e-cs are imposing major threats to its respective competitor’s segment
4. China may give a good competition as they are also planning to enter into Indian car segment
5. Launch of Hyundai’s H800 may result in the decline of Alto sales