29-11-2012, 05:28 PM
OVERALL DATA ANALYSIS
GIRISH FOOD STORE-CASE STUDY.pptx (Size: 1.07 MB / Downloads: 334)
Essentials
High GMROF of sugar indicates better stocking pattern of sugar
Salt/spices have a high gross margin but less GMROF thus better stocking by reviewing space could lead to higher GMROF
Beverages
Carbonated has highest sales contribution of 11.16% but the lowest GM thus it is important to attract customers but space could be better utilized to increase GMROF
Bottled water has highest GM thus we could run offers on it
Cereal/Breakfast
Cereal/breakfast has the highest GMROF thus more ranges could be added as it is the highest contributor
Pricing should be reviewed to increase share
Could be kept with RTE foods to increase their visibility
Milk
Keeping milk should be reviewed since it has low sales contribution, low GM and also has highly perishable nature
Baby food/formula
These could be stocked at the end since they are essentials it would help in visibility of other categories