17-04-2012, 01:59 PM
PERFORMANCE APPRAISAL” at Dabur India Limited
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1. EXECUTIVE SUMMARY
In today’s scenario, Human capital is acknowledged as one of the most potent sources in contributing directly and significantly in the growth of any organization.
This project attempts to explore the most effective “HR policies and practices” for smooth sailing of an organisation.
It was a research conducted to get the feedback of the employees from different departments about the existing performance appraisal system followed in the organization.
The main research objective was to understand the relevance of wide variety of methods and techniques that can be explored towards performance of the organizational goals. In today’s competitive world every organization is geared towards maximum return with minimum investment. Human Resource Management plays a vital role towards planning & controlling cost effective manpower support. This is widely affected by planning and implementing “Effective Performance Appraisal System” which is the paramount part of this project
Channelising human energies in a predetermined desirable direction are not possible unless harmonious relations are maintained among team members involved in business development. Concept of employee retention was also understood through the project study. The ways adopted by companies to manage grievances and stress and thereby motivating the employees and reducing employee turnover were studied through the project.
2. DABUR AS AN FMCG COMPANY
Today, the FMCG is the fourth largest sector in the Indian economy and there are many FMCG companies like HLL, ITC, Britannia, Tata Tea, Nestle, Godrej Consumer, Dabur, Marico etc.
Dabur India Limited is the fourth largest FMCG company in India. Dabur has five other subsidiaries- Dabur Foods, Dabur Nepal, Dabur Egypt, Dabur Oncology and Dabur Pharma.
Business
Dabur’s product range encompasses health care, personal care, ayurvedic specialities and food segments.
Brands
Well-known brands include Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola, Dabur Dantmanjan, Nature Care, Pudin Hara and Real.
Location
Dabur has been marketing its products in more than 50 countries all over the world. The company has offices and representatives in Europe, America and Africa. Manufacturing facilities are spread across three overseas locations.
Turnover
Building on a legacy of quality and experience for over 100 years, today Dabur has a turnover of Rs.1899.57 with powerful brands.
4. COMPANY HISTORY
1884 Birth of Dabur
1896 Setting up a manufacturing Plant
Early 1900s Ayurvedic Medicines
1919 Establishment of Research Laboratories
1920 Expands further
1936 Dabur India ( Dr. S.K Burman) Pvt. Ltd.
1972 Shift to Delhi
1979 Sahibabad fctory / Dabur Research Foundation
1986 Public Limited Company
1992 Joint Venture with Agrolimen of Spain
1993 Cancer treatment
1994 Public issues
1995 Joint ventures
1996 3 separate divisions
1997 Food Division/Project STARS
1998 Professionals to manage the Company
2000
2003
2005
2006
2006 Turnover of Rs 1000 crores
Dabur demerges Pharma Business
Dabur acquires Balsara
Dabur announces Bonus after 12 years
Dabur crosses $2 Bin market cap, adopts US GAAP
4.1 Milestones to Success
Dabur India Ltd. made its beginnings with a small pharmacy, but has continued to learn and grow to a commanding status in the industry. The Company has gone a long way in popularizing and making easily available a whole range of products based on the traditional science of Ayurveda. And it has very high standards in developing products and processes that meet stringent quality norms.
o 1884 - Established by Dr. S K Burman at Kolkata
o 1896 - First production unit established at Garhia
o 1919 - First R&D unit established
o Early 1900s- Production of Ayurvedic medicines
Dabur identifies nature-based Ayurvedic medicines as its area of specialization. It is the first company to provide health care through scientifically tested and automated production of formulation based on our traditional science.
o 1930 – Automation and Upgadation of Ayurvedic product manufacturing initiated
o 1936 – Dabur ( Dr. S.K Burman) Pvt. Ltd. Incorporated
o 1940- Personal care through Ayurveda
Dabur introduces consumers to personal care through Ayurveda, with the launch of Dabur Amla Hair Oil. The product was so popular that it became the largest selling hair oil brand in India.
o 1949- Launched Dabur Chyawanprash in tin pack
Widening the popularity and usage of traditional Ayurvedic products continues. The ancient restorative Chyawanprash is launched in packaged form, and becomes the first branded chyawanprash in India.
o 1957- Computerizations of operations initiated
o 1970- Entered Oral Care & Digestives Segment
Addressing rural markets where homemade oral care is more popular than multinational brands, Dabur introduces Lal Dant Manjan. With this a conveniently packaged herbal toothpowder is made available at affordable costs to masses.
o 1972- Shifts base to Delhi from Calcutta
o 1978- Launches Hajmola tablet
Dabur continues to make innovative products based on traditional formulations that can provide holistic care in our daily life. An Ayurvedic medicine used as a digestive aid is branded and launched as the popular Hajmola tablet.
o 1979- Commercial production starts at Sahibabad, the most modern herbal medicines plant at that time
o 1984- Dabur completes 100 years
o 1988- Launches pharmaceutical medicines
o 1989- Care with fun
The Ayurvedic digestive formulation is converted into a children’s fun product with the launch of Hajmola Candy. In an innovative move, a curative product is converted to a confectionary item for wider usage.
o 1994- Comes out with first Public issue
o 1994- Enters oncology segment
o 1994- Leadership in Health care
Dabur establishes its leadership in health care as one of only two companies worldwide to launch the anti-cancer drug Intaxel (Paclitaxel). Dabur Research Foundation develops an eco-friendly process to extract the drug from its plant source .
o 1996- Enters foods business with the launch of Real Fruit Juice
o 1996- Real blitzkrieg
Dabur captures the imagination of young Indian consumers with the launch of Real Fruit Juices- a new concept in the Indian foods market. The first local brand of 100% pure natural fruit juices made to International standards, Real becomes the fastest growing and largest selling brand in the country.
o 1998- Burman family hands over the management of the company to professionals
o 2000- The 1,000 crore mark
Dabur establishes its market leadership status by staging a turnover of Rs. 1,000 crores. Across a span of over 1000 years, Dabur has grown from a small beginning based on traditional health care.
o 2001- Super specialty drugs
With the setting up of Dabur Oncology’s sterile cytotoxic facility, the Company gains entry into the highly specialized area of cancer therapy. The state-of-the art plant and laboratory in the UK have approval from the MCA of UK. They follow FDA guidelines for production of drugs specifically for European and American markets.
o 2002- Dabur record sales of Rs. 1163.19 crore on a net profit of Rs 64.4 crore
o 2003- Dabur demerges Pharmaceutical business
Maintaining Global Standards
As a reflection of its constant efforts at achieving superior quality standards, Dabur became the first Ayurvadic products company to get ISO 9002 certification.
Science for Nature
Reinforcing its commitment to nature and its conversation, Dabur Nepal, a subsidiary of Dabur India, has set up fully automated greenhouses in Nepal. This scientific landmark helps to produce saplings of rare medicinal plants that are under threat of extinction due to ecological degradation.
Merger with Balsara
Merger of 3 Balsara Companies- Besta cosmetics, Balsara hygiene Products and Balsara Home Products to be effective from April 1,2006.
o 2005- Dabur acquires Balsara
o 2006- Dabur announces Bonus after 12 years
o 2006- Dabur crosses $2 Bin market cap, adopts US GAAP
Dabur Worldwide
Dabur’s mission of popularizing a natural lifestyle transcends national boundaries. Today there is global awareness of alternative medicines, nature based and holistic lifestyles and an interest in herbal products. Dabur has been in the forefront of popularizing this alternative way of life, marketing its products in more than 50 countries all over the world.