02-10-2012, 11:52 AM
PG Automobile
PG Automobile.docx (Size: 121.94 KB / Downloads: 32)
Introduction of business profile(1.1)
PG automobile is very much famous in automotive industry. It is situated on 146 seddon street Auckland. It is near the city center and easy to find. It is started in 2005 and successfully run by owner of workshop PG. It is registered from AA NZ (automotive association). It is in the city center. PG automobile provide both car service and repairs on most car makes and models like Honda, Toyota, Hyundai and Suzuki in a workshop. There are six people working in Organization, there are three technicians, one store keeper, one washing boy and PG herself handle the customer and control the staff activities.
Vision
Vision of PG Automobile is that within 5 years the PG automobile will become Auckland number one workshop and more than hundred employees will work in the workshop. They will service more than 200 hundred cars in a day. To achieve this target owner of PG automobile gives preference to customer satisfaction.
Mission
Mission of PG automobile: - Mission statement of PG automobile is to provide service at cheaper prices and their customers will satisfy. It also provide facility to their customer if customer take three services from workshop then they will not charge the labor cost of fourth service from customer.
PG automobile’s marketing goals and objectives.
PG automobiles’ first motive is customer satisfaction through integrating service and service parts in a single convenient location. It contributes to speedy and efficient service, allowing customer to experience the convenience and pleasure of owing vehicles.
Main objectives of PG automobile are:
- Achieve a 100 % customer satisfaction rating. Touch the heart of our customers by providing products and services of superior quality at a competitive price.
- Providing new services that satisfied the customer needs.
- Increase service target by 20 %.
- Opening another sister branch of PG Automobiles in another cities of NZ.
- PG automobiles’ motive is to grow in the automobile industry as a leading developer and keep the workshop as a number one workshop in NZ.
- Provide quality products at a reasonable price and has made every effort to meet changes in customer needs.