13-10-2012, 11:13 AM
Parle G - Techniques to increase the market share
Parle G.pptx (Size: 700.98 KB / Downloads: 49)
Problems encountered
Stock out
Shortage of Parle G Freebies
Allocation Problems
Further Dispatch Problem
Duplicate biscuits
Poor Sale Promotion Skills
Distribution Strategies
Multipurpose distribution centres
Public distributaries
Feeder markets/mandi towns
Shandies/haaths/jatras/melas
Use of co-operative societies
Increase Market Share
Rural-Urban Penetration
Small business plan
Associate with government schemes
Sponsor a Tele – serial, sports events
Awareness among people